Springfield, Massachusetts is the new location for the Nor’easters Class A minor league baseball team. The Nor’easters baseball team chose Springfield because of the advantage of having the distance from any major league game venue. The owner of the team, Jimmy Mercante, needs the Nor’easters to bring in enough revenue to be able to run itself, other than some fixed expenses that are paid by their affiliate major league team. This team is looked at for being a development ground for youth players. To make a decision on pricing, a survey was completed, but achieved a relatively low response rate. Although an optimal pricing plan can be arrived at from survey responses, the problem is due to the very low responses rates, the survey results carry little statistical credibility. Therefore, what appears to be a marginal break-even for the first season of play could easily turn into a sizable loss. If it turns out that the percentage of people not participating in the survey actually are not interested in a minor league game, for whatever reasons. Larry Buckingham, Nor’easters Marketing Director, can take further steps in increasing the awareness of the new team by running a campaign to accomplish publicity among local residents, highlighting the fun facts and family. Buckingham should run a shorter survey allowing it to be easier for people to respond and take time to collect the responses. Once the credible responses are recorded, Buckingham can then move forward in validating the price point measurements upon being done with the analysis in the first data survey. If the results show net profit after fixed and variable costs, it could hold a huge launch in selling season tickets for next fall. Bob Cortez, President and General Manager, is right when it came to Buckingham needing to work with the artist to finish the logo design, otherwise…
From this we can derive that overall, in Springfield (assuming that the sample is representative of the population), 38% of residents do have some interest in baseball, but only 28% of the residents have ever attended a professional baseball game. Out of this only 17% of the population have attended at least one minor-league game in the last 2-3 years, however 39% of the residents would be willing to attend at least one game if a minor league baseball team ever came to Springfield. Insight about grand stand tickets was also collected, indicating that 72% of the population is not willing to pay more than a 10% premium over regular bleacher seats for a grand stand seat, hinting that there may be no opportunity to explore in terms of multi-priced seating. Another insight that can be drawn from the survey is that 81% of those who attend a game would be willing to pay $6 or more on various concessions per person. 56% of those surveyed were female and 66% of those surveyed lived with at least one child between the ages of 5-16, which may indicate that child-ticket pricing may be exploited. In addition, the sequence of questions did follow the typical “qualifying questions, warm-ups, transitions, difficult and complicated questions, and finally, classification & demographics questions”…
After reading the case study on The Springfield Nor’easters, there are some key issues that really stuck out. The main issue was that Larry Buckingham, who was the marketing director for the Nor’easters, had to figure out how to sell season tickets, regular tickets, and merchandise at their games. The Nor’easters were set to take their home field in Springfield Massachusetts, which is about 90 miles west of Boston. This in itself makes it difficult to sell tickets to minor league baseball games as the Red Sox play a little over an hour away. The next hurdle to overcome was the demographics of Springfield. Nearly 25% of families lived below the poverty line, which is not an ideal situation when trying to sell tickets. In my personal opinion, the next issue at hand was the secondary research. Buckingham used 3-year-old survey data and some anecdotal evidence from a journalist. This is not thorough use of secondary research. After completing the survey, the next issue at hand was determining how to price the tickets to get maximum attendance and revenue.…
To design his tickets offers, Buckingham found that it’s important to both analyze the remaining data from a survey done in 2005 by League Sports Association and conduct a more detailed survey specific to the local market. Buckingham then figured out that his primary research objectives were to know how many people would come to the games and how much to charge them, and he made several observations while interviewing some counterparts of other minor league teams. First off, he needed to price seats on par with competition such as movies, bowling and other sporting events. Secondly, it’s important to have a well-designed mix of season tickets, group sales and individual tickets. Thirdly, he should consider promoting group sales with special promotions. Last but not least, concessions were…
In order to make an informed decision as to which tickets to buy, prospective buyers should evaluate the overall success of each franchise in addition to the quality of play by each team. Another major factor to consider is the overall cost of the season tickets and the flexibility to use them. By evaluating these factors, hockey enthusiasts will be able to enjoy a season full of exciting games, get a terrific value, and receive some excellent benefits as season ticket holders.…
As you can see with these examples economics plays a tremendous role in how the NCAA operates and functions on a daily basis. It does not just affect the business side of the NCAA but as well as recruitment and the schools infrastructure. The NCAA provides financial benefits and an overall betterment for students and the schools involved. It is unlikely this will change in the near future as the market demand continues to increase on a yearly basis for their product NCAA sports.…
Some colleges make more money than others. This graph shows the schools with the most profit in their sports programs. Somebody could say that the athletes bring in an enormous amount of money. According to Jeff Dorfman, a professor of Economics at the University of Georgia, only a few collegiate sports actually bring in money. Therefore, an athlete in a sport that isn’t very profitable wouldn’t make nearly get as much as an athlete in a very profitable sport. Along with the sports being very profitable they also have to pay for an even larger variety of different things. Student athletes should not be paid because of the money that would be paid to them. The money that they would be paid could be used to advance other things in the university such as better libraries, science labs, fixing up the dorms, or even improving their athletic facilities. Although the athletes put a lot of time into their schooling and sports the benefits they are given is equal to what they are giving and being…
Frank, A. (2002). Promising Practices in Home and Community Based Services. Office of Disability, Aging and Long-Term Care Policy. Retrieved on February 14, 2011 from http://aspe.hhs.gov/daltcp/reports/citarpt. htm#sectionI.3…
The courtroom workgroup is made up of people in the criminal justice system such as judges and prosecutors. They decide what happens in every case that is presented in the system and use their discretion on whether to deny or accept a case. The way that cases are identified as serious depends on the evidence that is available. Other factors such as witnesses, prior record, and criminal activity is all taken into account. If the courtroom workgroup decides that there isn’t enough information for the case to go on they drop it because they see no use in wasting their time with it. Walker mentions that most of the cases like rape are what get dropped because of insufficient evidence and people tend to see it as the offender getting off the hook (2015, p. 66). It may be seen as an injustice because those cases don’t go through to have a trial, but too much work is put into cases that the best option is to just put all the effort in the ones that will get a conviction. Those other cases that are seen as more serious because of prior record and the type of crime committed usually have a high going rate. Some crimes like murder are known to have higher going rate because of how…
Frederick Harris delivers a compelling critique of Barack Obama’s presidency and the effects it has had on black politics in his book, The Price of the Ticket: Barack Obama and the Rise and Decline of Black Politics. Harris a professor of Political Science at Columbia University and currently heads the Institute of Research in African-American Studies at the university as well. His unique perspective and powerful claim that Obama’s presidency has essentially hurt black Americans in politics, introduces a fresh narrative that proposes the question of whether or not African-Americans have indeed come as far in the political sphere as the public perceives.…
To get a sense of the amount of money involved intercollegiate sports such as football. Let’s be clear, football cannot be taught, its either you have it in you or you don’t have it in you, ‘’It’s a God given talent’’. I honestly don’t believe it is fair for football players to not receive a single penny after bringing in thousands and sometimes millions of dollars in the playoff games, and in the championship game. For example, on December 31 2016, Per Adam Jude both teams were allotted 13,000 tickets which equal’s 26,000 tickets, which left 45,228 tickets to be paid for full price. According to www.vividseats.com the cheapest tickets were 180.00 each. There are 20,000 nosebleed seats in this stadium they played in. so if you do the math and calculate 180x20,000, the amount will equal out to 360,000 dollars, which would be the amount of money these football athletes attracted in just off nosebleed seats. The NCAA is a multi-billion-dollar industry that generated over $845 billion last year due to their players’ ability to entertain and perform to their fullest extent always. So, with all this money flowing in why wouldn’t they provide their athletes a stipend? Truth be told, if it wasn’t for these athletes there wouldn’t be no fans, which mean there wouldn’t be no money. So, can you tell how is it fair that these football players can’t receive a single dime after putting in the time,…
The term, “student athlete” is a polarizing one. In today’s America, college sports -- particularly football and basketball, are as much a part of the sports enthusiast’s landscape as is any professional sport. In any case, with enthusiasm comes money. In this case, billions of dollars are generated by television viewership, merchandise sales and university boosters. College athletes are the driving force behind an industry where television executives, university presidents, athletic directors and coaches are compensated in a manner which makes them among the most wealthy people in the world. The athletes receive in return an education from a well respected university, along with name and sometimes facial recognition in their fields of interest. However,…
Let's say you bought an airplane ticket to come to America to see me but you didn't tell me that you are coming.…
Should assisted suicide be legal in hospitals? Those who are against assisted suicide argue that it goes against the Hippocratic oath that medical personnel take when they get their license. They also say that, a patient could feel pressured by other sources affecting the decision for assisted suicide and that doctors could possibly give a wrong death prognosis ending a patients life to soon. On the other hand, those who are in favor of assisted suicide insist that as a human we should have the right to choose to die. They also argue that, assisted suicide can prevent more painful deaths caused by desperation and that it could be a great opportunity…
The Champions League is one of the important events, if not the most, to all soccer fans around the world. The best teams, players, and performance could be watched. According to Michele Platini(Euros’ president of FIFA), the UEFA, the prices were too much high in the black market, approximately 10 times in comparison to the original prices. The core of the problem is not the black market prices; rather it was the increase of the original price to the last years. So what's the problem here? Although the increase in tickets price is important, but when you there's no control over the market, like this case, the original producers lose tremendously if we considered the black market prices. For instance, if the franchise sold the ticket for $100 as per the announced price, retailers in black market may buy hundreds and then sold them in $500! So what's happened here is, the retailers in black market dominated a great portion of the tickets, especially the important games, and that leads to scarcity in the tickets for individuals. So what's the solution for such a big lost for the whole sellers? Note that even if all the tickets in the black market are not sold, which is rarely happened, still the retailers exceeded the break even and reached a huge profit margin.…