tieu thu cafe

CASE STUDY REPORT
MOBILE PHONE CONSUMER MARKET

NAME: PHAM MINH DUY CLASS: MBAOUM0512-2C

Hanoi, March 2006
CONTENTS
LIST OF FIGURES AND TABLES
PREFACE
CHAPTER I: GENERAL INTRODUCTION OF RESEARCH
1. Context and meaning of research
2. Objectives of research
3. Methodology of research
3.1. Data sources
3.1.1. Secondary data
3.1.2. Primary data
3.2. Analyzing method
3.2.1. Statistic description analysis
3.2.2. Econometric(quantitative economic) analysis
4. Study constraints
CHAPTER II: COFFEE CONSUMPTION IN VIETNAM AND IN THE WORLD
I. COFFEE CONSUMPTION IN THE WORLD
II. GENERAL SITUATION OF COFFEE CONSUMPTION IN VIETNAM
1. Situation of coffee consumption in Vietnam through VHLSS 2002
1.1. Difference between urban and rural areas
1.2. Difference among income quintiles
1.3. Difference among regions
2. Coffee consumption inVietnam – Consider from other sources
CHAPTER III: GENERAL TREND AND POTENTIAL OF COFFEE CONSUMPTION IN HANOI AND HO CHI MINH CITY
I. RESEARCH RESULTS FROM HOUSEHOLD SURVEY
1. Household characteristics
1.1 Age
1.2 Educational qualification
1.3 Employment
1.4 Income
2. Situation of household’s coffee consumption
2.1. Situation of coffee consumption in surveyed households
2.1.1. Coffee purchase for household’s consumption.
2.1.2. Situation of being offered coffee in 2004
2.1.3 Purchasing coffee to offer
2.2. Situation of individual member’s coffee consumption in households.
3. Consumption outside households
4. Research results between GDP and coffee consumption in Hanoi and Ho Chi Minh city.
4.1. Household’s coffee consumption analysis
4.2. Outside household’s coffee consumption analysis
II. RESULT OF COFFEE SHOP’S SURVEY
1. Coffee shop charateristics
2. Situation of purchasing coffee
3. Situation of selling coffee
CHAPTER IV: CONCLUSION AND RECOMMENDATIONS
1. Conclusion
1.1. Household survey
1.2. Coffee shop survey
2. Recommendations