Tiffany&Co Essay
This research will examine the issue of Tiffany&Co Jewelry Company as one of the many worldwide famous companies who influence the consumers in specific way. Their advertisement strategy and products are presented with class and style, as their creators intertwined many symbols. The symbolism in Tiffany&co can be seen in every advertising video or picture, and even in their products. The topic is very interesting in two aspects: First of all, it is very rich of symbols. As mentioned, they can be seen in the jewelry. For example, a diamond heart pendant. The heart has long been used as a symbol relevant to the mental, emotional, moral, and in the past also as a symbol of intellectual core in man. As widely believed that the heart is the core of the human mind, the word "heart" is still used poetically to refer to the soul, and stylized depictions of hearts are extremely prevalent symbols representing love.
In religious texts the heart is attributed many mystical significance, or metaphor, or a body which is sincerely believed that he had a spiritual and heavenly qualities. Many classical philosophers and scientists, including Aristotle, looked at the heart as the basis of the mind, the reason or the emotion, often rejecting the value of the brain. Stoics taught that the heart is the seat of the soul. In European traditional art and folklore, the heart symbol is drawn in a stylized shape. The shape is partly associated with romantic love, often seen on cards for Valentine 's Day, a box of cookies and objects of modern pop culture as a symbol of love. The figure of the heart is formed by the back and the wings of a dove that is in question connected with Aphrodite, the ancient Greek goddess of love. Second, but not less important, is the influence that Tiffany&Co has over its customers. The famous blue color, the little blue box, and the precious diamonds – each little detail brings the thought of Tiffany. Advertising is a form of
In religious texts the heart is attributed many mystical significance, or metaphor, or a body which is sincerely believed that he had a spiritual and heavenly qualities. Many classical philosophers and scientists, including Aristotle, looked at the heart as the basis of the mind, the reason or the emotion, often rejecting the value of the brain. Stoics taught that the heart is the seat of the soul. In European traditional art and folklore, the heart symbol is drawn in a stylized shape. The shape is partly associated with romantic love, often seen on cards for Valentine 's Day, a box of cookies and objects of modern pop culture as a symbol of love. The figure of the heart is formed by the back and the wings of a dove that is in question connected with Aphrodite, the ancient Greek goddess of love. Second, but not less important, is the influence that Tiffany&Co has over its customers. The famous blue color, the little blue box, and the precious diamonds – each little detail brings the thought of Tiffany. Advertising is a form of
References: Author (2003): Michael Birnie, The Navy Museum Public Affairs – “Tiffany” Medal of Honor Comes to Navy Museum”. 14. United States Court of Appeals for the Second Circuit, August Term, 2008. Author (2013): Chad Bray, New York, The Wall Street Journal – “Tiffany executive gem theft charges”. Author (1989): Edward Jay Epstein – “Have You Ever Tried to Sell a Diamond?” http://www.theatlantic.com/magazine/archive/1982/02/have-you-ever-tried-to-sell-a-diamond/304575/?single_page=true Author (2012): Maria Snytkova – “Russian diamonds to shine for Tiffany”. Author (2013): Paul Zimnisky – “The state of 2013 global rough diamond supply”. Author (2004): Aravind Adiga – “Uncommon Briliance”. Author (2007): Elsa Wenzel – “Synthetic diamonds still a rough cut”.