Tiger Beer
BU1008 Marketing Fundamentals – SP51 JCUS:
In-class Case Presentation (Tutorial - Group) and Written Case Study (Individual)
|Session/ Week |Content |Readings |Case Study |Case Study Questions to address in in-class presentation (group) and |Additional In-Class Tutorial Activities |
| | | | |written assignment (Individual) | |
|2 |Marketing planning |Chapter 14; | |FIRST TUTORIAL - IMPT to ATTEND | |
|Beg |process - overview |Chapter 2 pp. | |Discuss assessment requirements & grading criteria | |
| | |53-57 | |Form groups and assign cases for in-class presentation | |
| | | | |Assign cases for individual written assessment | |
|3 |The marketing |Chapter 2 |Virgin blue’s strategy, |Practice Case: All students to prepare answers |Extra Activity relating to Case – Prepare prior to |
|Beg |environment & market | |Case on LearnJCU |Case presented by Lecturer |tutorial |
| |analysis
In-class Case Presentation (Tutorial - Group) and Written Case Study (Individual)
|Session/ Week |Content |Readings |Case Study |Case Study Questions to address in in-class presentation (group) and |Additional In-Class Tutorial Activities |
| | | | |written assignment (Individual) | |
|2 |Marketing planning |Chapter 14; | |FIRST TUTORIAL - IMPT to ATTEND | |
|Beg |process - overview |Chapter 2 pp. | |Discuss assessment requirements & grading criteria | |
| | |53-57 | |Form groups and assign cases for in-class presentation | |
| | | | |Assign cases for individual written assessment | |
|3 |The marketing |Chapter 2 |Virgin blue’s strategy, |Practice Case: All students to prepare answers |Extra Activity relating to Case – Prepare prior to |
|Beg |environment & market | |Case on LearnJCU |Case presented by Lecturer |tutorial |
| |analysis