Tiger Brands Mission Statement Tutorial
Tutorial 1:
Natasha Oliver (3522225)
Randall van Rooyen (3521675)
Teboho (Goodman) Moloi (2974296)
Paul Muller (3522241)
Robin Parenzee (3522217)
Tiger Brands Mission Statement (www.tigerbrands.co.za):
1. Our Vision
To be the world’s most admired branded consumer packages goods company in emerging markets.
Our Mission
To be a high performing, fast-moving consumer goods company with leading brands, operating across the globe in several selected emerging territories.
Tiger Brands Limited (www.whoswho.co.za):
2. Provides investors with an opportunity to participate in a balanced spread of South African and selected emerging market operations in the manufacturing, processing and distribution of branded food, home and personal care products.
Views on whether Tiger Brands Limited mission statement meets the five criteria of a good mission statement.
Missions should fit the market environment:
It does not mention in which way they will make the purchasing of Tiger Brands products easier to the consumers, quoted “operating across the globe in several selected emerging territories”. Will the stores be allocated in various malls for consumers to access easily? Will they be selling products online? It’s not quite precise on that information.
Missions should be specific:
It is specific on wanting to be the most admired branded consumer packages, as quoted from the mission statement “most admired”. It does however, not specify what kind of packages, as the term “goods” could mean various things. The mission statement could be vague in this respect because they do not only package one product, as they package various products, such as domestic food, consumer healthcare, pharmaceuticals etc.
Missions should be motivating:
The top mission statement is not motivating to employees, as it does not state anything with regards to employee growth. It does however mention that their aim is to have the company expand rapidly, quote “operating across the globe in several selected
Natasha Oliver (3522225)
Randall van Rooyen (3521675)
Teboho (Goodman) Moloi (2974296)
Paul Muller (3522241)
Robin Parenzee (3522217)
Tiger Brands Mission Statement (www.tigerbrands.co.za):
1. Our Vision
To be the world’s most admired branded consumer packages goods company in emerging markets.
Our Mission
To be a high performing, fast-moving consumer goods company with leading brands, operating across the globe in several selected emerging territories.
Tiger Brands Limited (www.whoswho.co.za):
2. Provides investors with an opportunity to participate in a balanced spread of South African and selected emerging market operations in the manufacturing, processing and distribution of branded food, home and personal care products.
Views on whether Tiger Brands Limited mission statement meets the five criteria of a good mission statement.
Missions should fit the market environment:
It does not mention in which way they will make the purchasing of Tiger Brands products easier to the consumers, quoted “operating across the globe in several selected emerging territories”. Will the stores be allocated in various malls for consumers to access easily? Will they be selling products online? It’s not quite precise on that information.
Missions should be specific:
It is specific on wanting to be the most admired branded consumer packages, as quoted from the mission statement “most admired”. It does however, not specify what kind of packages, as the term “goods” could mean various things. The mission statement could be vague in this respect because they do not only package one product, as they package various products, such as domestic food, consumer healthcare, pharmaceuticals etc.
Missions should be motivating:
The top mission statement is not motivating to employees, as it does not state anything with regards to employee growth. It does however mention that their aim is to have the company expand rapidly, quote “operating across the globe in several selected