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Tim Cook, Ceo

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Tim Cook, Ceo
Tim Cook, CEO Kyle Maxfield University of Rhode Island

TIM COOK, CEO 1
The creativity and innovation that Jobs brought with Apple will inspire the world for decades to come. “The world has lost a visionary, he made an unprecedented impact not only on the world of computing and consumer electronics with insanely great products that inspired a generation of people to dream big and be different, he has also reinvented management by building and rebuilding one of the greatest companies on earth” (Mootee, 2011). How will Apple sustain the success it held under the management of Steve Jobs?
After a long fought battle with pancreatic cancer, Steve Jobs died at the age of 56. The influence he had on the world is undeniable. He was much more than the CEO of a highly profitable company. Steve Jobs was a visionary. So, how could Apple possibly replace him?
In its mission statement, as a company, “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings”. Looking at Apple’s long track record, they have certainly lived up to that mission statement. With Steve Jobs at the helm, Apple has mastered many products such as the Mac Book, iPhone, iPad, iPod, and iTunes throughout the last decade. What sets Apple apart from similar companies such as Microsoft is stated in the mission statement, “its innovative hardware, software, and Internet offerings”. Unlike PC’s, which make up for the rest of the computer brands, besides Apple’s MacBook’s and iMac’s, are ran with Microsoft’s Windows programming. The innovation of its distinct operating system has
TIM COOK, CEO 2 given Apple products a definite advantage. Not only in the technology department, but also financial.
An easy way to illustrate Apple’s growth as an entity in



References: Mootee, I. (2011, October 11). Touch Screen Farewell to Steve Jobs. Retrieved from http://www.innovationexcellence.com/blog/2011/10/12/touchscreen-farewell-to- steve-jobs/ Potter, N. (2011). Steve Jobs’ Death: Apple’s future without it’s Visionary. Retrieve from http://www.abcnews.com Lashinsky, Adam (2008, October) The Genius Behind Steve Pendola, R. (2011, November 7). Why Tim Cook might be better CEO for Apple than Steve Jobs Pierce, David (2011, November). How Tim Cook is changing Apple. Retrieved From http://www.wallstreetjournal.com Musil, Steven (2011 August 24). A look at Tim Cook, the man replacing Steve Jobs.

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