Tim Hortons Inc. 2012 Annual Report on Form 10-K
W We are one of North America’s largest quick service restaurant chains, with 4 4,264 systemwide restaurants as at year-end 2012. Tim Hortons is one of the l largest publicly-traded restaurant chains in North America based on market c capitalization, and the largest in Canada by a wide measure. In Canada, we c command approximately 42% share of the quick service restaurant traffic. M f t i it More th 60% of our guests visit us 3 times or more every two weeks. We enjoy iconic brand status in Canada and than a strong, emerging presence in select regional markets in the U.S. We are also beginning to seed international growth, and we had opened 24 restaurants in the Gulf Cooperation Council by the end of 2012.
2012 Highlights
Generated positive same-store sales growth in both the Canadian and .S. mar ets for the 21st consecutive year. Continued to grow our system, opening 15 restaurants in Canada, 85 full-serve restaurants in the .S. and 1 restaurants in the Gulf Cooperation Council. Improved the guest experience by implementing enhanced digital menu boards and free Wi-Fi connectivity at most of our restaurants across Canada. roadened our guests’ payment options by accepting VISA®, VISA payWave contactless credit and Interac Flash® contactless debit cards, and select mobile credit card payments. Successful product launches, including anini sand iches and frozen lemonade in Canada, brea fast anini sand iches in the U.S., and iced lattes and single-serve coffee across North America.
Source: Company Information as of ecember 0, 2012. ll mar et share data in this nnual Report is sourced from Crest data as of November 2012.
FINANCIAL HIGHLIGHTS $ in millions e cept earnings per share S . ll numbers rounded. ll nancial information presented in this report is provided in Canadian dollars unless other ise noted.
FINANCIAL STRENGTH
2012
2011
Current Ratio uic Ratio otal ebt to
References: NOTE 2 CORPORATE REORGANIZATION EXPENSES Year ended December 30, January 1, 2012 2012 Year ended January 1, 2012(1)(2) December 30, 2012(1) January 2, 2011(3) Impairment charges