Timberland Supply Chain Management SWOT Analysis
Timberland LLC. Strategy
Jen-Wei Wu
• About Timberland
• Founded- 1952, Abington, Massachusets
• Headquartered- Stratham, New
Hampshire
• Products- Outdoor footwear and apparel
• Named the 78th best employer in the US on the CNN Money "One hundred best companies to work for" list in 2007.
• Product Features
•
•
•
•
•
Durability
High quality materials
Prices do not come cheap
Waterproof, fireproof, anti-fatigue technology
Target customers- Hikers; Nature, sports, fashion lovers; people who expect long lasting footwear with love for outdoor activities and people that are eco-friendly
• Business Strategy
• Differentiation
Product durability
High quality materials
Waterproof, fireproof, anti-fatigue technology Ecology-friendly strategy
• Ecology-friendly Strategy
• Timberland is commited to reducing their environmental impact, and expects to turn a healthy profit at the same time.
• Supply Chain Management
• Reducing supply chain emissions- to standardize metrics and improve factory performance.
Global Social Compliance Program
Leather Working Group
Outdoor Industry Association &
Sustainable Apparel Coalition
• Supply Chain Management
• Ecology-friendly Strategy
• Timberland believes that their consumers care about environment, and want to buy from a brand that feels the same way.
• Without the outdoors and healthy communities, Timberland’s consumers would have nowhere to use their products. SWOT
• Strengths
• Strong retail presence in USA, UK and Canada through flagship stores; present throughout the world through MBO’s.
• Belief in ecological preservation and is involved in active CSR activities.
• Scientific technology into the production.
• Various product lines
• Weaknesses
• Prices
• In the transition stage after its merger with the VF corporation.
• Timberland relies on sales overseas in
Europe and Asia. As the strength of the U.S. dollars grows or weakens, this will affect international sales revenue.
• Opportunities
• It
Jen-Wei Wu
• About Timberland
• Founded- 1952, Abington, Massachusets
• Headquartered- Stratham, New
Hampshire
• Products- Outdoor footwear and apparel
• Named the 78th best employer in the US on the CNN Money "One hundred best companies to work for" list in 2007.
• Product Features
•
•
•
•
•
Durability
High quality materials
Prices do not come cheap
Waterproof, fireproof, anti-fatigue technology
Target customers- Hikers; Nature, sports, fashion lovers; people who expect long lasting footwear with love for outdoor activities and people that are eco-friendly
• Business Strategy
• Differentiation
Product durability
High quality materials
Waterproof, fireproof, anti-fatigue technology Ecology-friendly strategy
• Ecology-friendly Strategy
• Timberland is commited to reducing their environmental impact, and expects to turn a healthy profit at the same time.
• Supply Chain Management
• Reducing supply chain emissions- to standardize metrics and improve factory performance.
Global Social Compliance Program
Leather Working Group
Outdoor Industry Association &
Sustainable Apparel Coalition
• Supply Chain Management
• Ecology-friendly Strategy
• Timberland believes that their consumers care about environment, and want to buy from a brand that feels the same way.
• Without the outdoors and healthy communities, Timberland’s consumers would have nowhere to use their products. SWOT
• Strengths
• Strong retail presence in USA, UK and Canada through flagship stores; present throughout the world through MBO’s.
• Belief in ecological preservation and is involved in active CSR activities.
• Scientific technology into the production.
• Various product lines
• Weaknesses
• Prices
• In the transition stage after its merger with the VF corporation.
• Timberland relies on sales overseas in
Europe and Asia. As the strength of the U.S. dollars grows or weakens, this will affect international sales revenue.
• Opportunities
• It