Time Bank
Time Bank
1. Introduction
Time bank is a unique organisation that holds vast amount of knowledge and skills belonging to its customer. The way time bank operates is by allowing individuals to exchange their knowledge, skills with others. The concept of the Time Bank is based on the fact that people are all individually different, we all have different types of knowledge and we all have different set of skills, no one is good at everything, the typical situation is that we only have the capacity to be good at certain things and not all things. In a world without Time Bank, we have to pay for things we can’t do, for example I am not an expert with computers, if my computer breaks down then I would have to pay for someone to fix it. However, with the existence of Time Bank, I can exchange a skill which I am good at for someone else’s help with the repair of my computer. To illustrate this example more specifically, If a member of the Time Bank has spent two hours repairing my computer then that person would have banked two hours worth of time with the Bank, in another word, that person will have two hours worth of credit. When that person needs help with something he has difficulty with, he is entitled to two hours free help from another individual. So individuals can build up their credit by helping others with things that they are good at. This way, people can save time and money in dealing with difficult tasks. It is clear that Time Bank offers a service that many needs, but no such provider exists in the current market in Colchester. However, as Time Bank is such a new concept promotion of the Bank is vital. Effective promotional method needs to be used to introduce people to this new concept. I shall look into these methods in the rest of this essay, but before doing so, it is important to assess who would use Time Bank, i.e. its target audience.
2. Target Audience:
One of the key reason that people will want to use Time Bank will be because that they
1. Introduction
Time bank is a unique organisation that holds vast amount of knowledge and skills belonging to its customer. The way time bank operates is by allowing individuals to exchange their knowledge, skills with others. The concept of the Time Bank is based on the fact that people are all individually different, we all have different types of knowledge and we all have different set of skills, no one is good at everything, the typical situation is that we only have the capacity to be good at certain things and not all things. In a world without Time Bank, we have to pay for things we can’t do, for example I am not an expert with computers, if my computer breaks down then I would have to pay for someone to fix it. However, with the existence of Time Bank, I can exchange a skill which I am good at for someone else’s help with the repair of my computer. To illustrate this example more specifically, If a member of the Time Bank has spent two hours repairing my computer then that person would have banked two hours worth of time with the Bank, in another word, that person will have two hours worth of credit. When that person needs help with something he has difficulty with, he is entitled to two hours free help from another individual. So individuals can build up their credit by helping others with things that they are good at. This way, people can save time and money in dealing with difficult tasks. It is clear that Time Bank offers a service that many needs, but no such provider exists in the current market in Colchester. However, as Time Bank is such a new concept promotion of the Bank is vital. Effective promotional method needs to be used to introduce people to this new concept. I shall look into these methods in the rest of this essay, but before doing so, it is important to assess who would use Time Bank, i.e. its target audience.
2. Target Audience:
One of the key reason that people will want to use Time Bank will be because that they