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金格展示櫃為全球主要冷藏展示櫃業者之策略伙伴，致力於提供低成本、高品質先進產品/系統予客戶。金格展示櫃在產品設計、製造與運送的各個階段，皆秉持對於高品質的要求。自我們接到客戶的訂單開始，即投入所有的資源與人力以服務客戶、滿足客戶的要求。
為了服務我們的客戶，金格在亞洲、美洲、澳洲都設置了業務與技術支援的專業團隊，另外希望美洲,南美洲, 歐洲.更多的城市一起和金格構築成一個堅實的全球服務網。我們並有龐大的工程團隊，隨時可以在產品設計與製造階段察覺任何可能發生的問題，再提出完整的解決方案。In Simsbury, our potential clientele is divided between local residents and tourists (roughly 100,000 per year, in all seasons). We expect to easily generate sales to existing committed tea drinkers, who will immediately recognize the quality of our products and services. Marketing to the much larger local groups who are not yet familiar with premium teas will emphasize our atmosphere (cozy, intimate, luxurious), our Jasmine Teahouse will specialize in premium teas, fine chocolates, and gift baskets. Our full "teahouse" experience is complemented by an assortment of loose teas, premium chocolates, tea accessories and gift baskets, all suitable as souvenirs and gifts for our tourist customers. Our goal is to be a destination store for visitors, and a resource for locals seeking gifts, new experiences, and knowledge of tea.
52 kinds of tea
Our tea-tenders will know the best brewing temperature and time for each of the 52 kinds of teas we offer. These include straight black teas such as Assam, Ceylon, Darjeeling and Keemun, blends like Chai, Earl Grey, and our own creations, like "New London Garden Party," a Ceylon/Vanilla/Jasmine blend. We will also offer a range of green teas, which are becoming more popular with the proliferation of local sushi restaurants. Jasmine Teahouse's no-caffeine herbal infusions range from flavored rooibus to fruit blends and medicinal brews (chamomile, ginseng, etc.).
All of these teas are available hot, iced, or loose for customers to take home and brew at their leisure.
Pastries
To complement our beverages, we will offer a small selection of freshly-baked pastries from a local bakery. Our alliance with this bakery allows us to offer high-quality baked goods at a reasonable price, in exchange for co-advertising. These items are not intended as a staple of our overall profit structure, but help us to create the whole-service feeling of a real teahouse, without investing in cooks, bakers, or kitchen equipment. Based on market research, we believe that up to 2/3 of our sit-down clientele will order a cookie, piece of cake, scone, muffin, or savory croissant with their tea. Not offering such treats could lose us customers.
Chocolates
In keeping with our upscale, indulgent feeling, we will sell premium chocolates such as Godiva, Scharffen Berger, and Garrison, as well as environmentally-friendly ones like Dagoba and vegan chocolates. We will offer a limited selection of truffles and dipped chocolates (like chocolate covered cherries, orange peel, and candied ginger), and a wider array of loose bars and chocolate gift baskets.
Coffee
We are a teahouse; we focus on tea. Since we are not intending to compete with coffee giants such as Starbucks, we brew only one kind of coffee daily, to satisfy those accompanying true tea lovers on their visits to our store.
Tea paraphernalia
Tea paraphernalia includes specialty teapots, teaballs, decorative tea tins, "art of tea" books, and various small, seasonal, non-food, tea-related items.
Gift Baskets
We offer a selection of pre-made gift baskets, and will work with customers to create custom baskets for any occasion. Our tea tins come in a range of sizes and designs, and we will keep at least five colors of baskets and liners in stock at all times.

Read more: http://www.bplans.com/tea_room_business_plan/products_and_services_fc.php#ixzz2g8EAKiFK-value (high prices, the sophistication of having a favorite "exotic" tea type), and our wide array of potential gifts (gift baskets, chocolates, loose teas and tea accessories). Sales to tourists depend on a highly-visible location, association with the quaint charm of our town, and promotional efforts in cooperation with other local businesses.
We have no direct competitors in our area. Dunkin' Donuts and a local cafe cannot compete with our upscale approach, and the nearest Starbucks is 5 miles away. Simsbury's growing affluence and gentrification work in our favor, as our upper-middle class customer base seeks out new status markers and mini-luxury experiences in a convenient, nearby location.
Our well-researched and conservative sales forecasts project sales over $190,000 in the first year, with continued moderate increases through year 3. We project a net profit in the first year of over $13,000, with steadily increasing net worth for the foreseeable future.
The owners are investing $10,330 of their own money into the business. Jasmine Teahouse is seeking an additional 6 year loan of $53,633 to fund our startup costs.

1.1 Mission
Our goal is to provide the finest premium teas and chocolates to residents of the Simsbury, CT area in a relaxed and fun atmosphere.
1.2 Objectives
To operate a successful tea and chocolate store in Simsbury, employing one to two employees the first year.
To obtain a minimum of 200 regular customers in the Simsbury market the first year of operation.
Achieve first year sales of $190,000.
Maintain an average gross margin of 58 percent.
To produce a reasonable net profit by the end of the third year of operation.
1.3 Keys to Success
Experienced Owners/Managers. Earl and Lady Grey have years of experience in this and related industries.
Product Quality. We sell only the finest whole-leaf loose teas, pastries, and chocolates.
Excellent Customer Service. Each customer will be treated as would an honored guest in our homes.
No direct competition. We are the only teahouse in 20 miles.
Enough working capital to survive the first year as we build a customer base.
Broad cross-seasonal offerings. In addition to hot teas, we offer iced teas, chocolates, and gift baskets to cover seasonal variations in customer demand.

Read more: http://www.bplans.com/tea_room_business_plan/executive_summary_fc.php#ixzz2g8E4Q38I
Read more: http://www.bplans.com/tea_room_business_plan/executive_summary_fc.php#ixzz2g8Dv7yxe