Times of India
Consumer decision process and competitor profile:
The Times Of India
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Table of Contents
1. Background 2
2. Need or Purpose Identification 2
3. Customer Analysis 3 3.1 Stimulus Response Model 3 3.1.1 Consumer Characteristics 3 3.1.2 Consumer Psychology 4 3.2 The Purchase Decision Process: Five-Stage Model 4 3.2.1 Problem Recognition 5 3.2.2 Information Search 5 3.2.3 Evaluation of Alternatives 6 3.2.4 Purchase Decision 7 3.2.5 Postpurchase Behavior 8
4. Identifying Competitor 8
5. Competitor Profile 10 5.1 Hindustan Times 10 5.2 The Hindu 11
6. Exhibit 1 (Top 10 English Dailies in India) 13
7. Exhibit 2 (Survey Questionnaire select results) 14
Background
The Times of India is a leading English-language broadsheet daily newspaper in India. It is owned and managed by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family. Newspapers in India are measured on two parameters, circulation and leadership. The newspaper has the widest circulation among all English-language broadsheets in the world. In 2008, the newspaper reported that (with a circulation of over 3.14 million copies) it was certified by the Audit Bureau of Circulations as the world's largest selling English broadsheet newspaper and making them as the 8th largest selling newspaper in any language in the World. According to Indian Readership Survey (IRS) 2008-R2, it has gained readership by 13.3 million ranking them as the Top English Newspaper in India by readership.
Regional Supplements:
The Times of India comes with several city-specific supplements, such as Delhi Times, Calcutta Times, Bombay Times, Hyderabad Times, Kanpur Times, Lucknow Times, Nagpur Times, Bangalore Times, Pune Times, Ahmedabad Times and Chennai Times, The Times of South Mumbai, The Times of Doon, Meerut Plus, Haridwar
The Times Of India
[pic]
Table of Contents
1. Background 2
2. Need or Purpose Identification 2
3. Customer Analysis 3 3.1 Stimulus Response Model 3 3.1.1 Consumer Characteristics 3 3.1.2 Consumer Psychology 4 3.2 The Purchase Decision Process: Five-Stage Model 4 3.2.1 Problem Recognition 5 3.2.2 Information Search 5 3.2.3 Evaluation of Alternatives 6 3.2.4 Purchase Decision 7 3.2.5 Postpurchase Behavior 8
4. Identifying Competitor 8
5. Competitor Profile 10 5.1 Hindustan Times 10 5.2 The Hindu 11
6. Exhibit 1 (Top 10 English Dailies in India) 13
7. Exhibit 2 (Survey Questionnaire select results) 14
Background
The Times of India is a leading English-language broadsheet daily newspaper in India. It is owned and managed by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family. Newspapers in India are measured on two parameters, circulation and leadership. The newspaper has the widest circulation among all English-language broadsheets in the world. In 2008, the newspaper reported that (with a circulation of over 3.14 million copies) it was certified by the Audit Bureau of Circulations as the world's largest selling English broadsheet newspaper and making them as the 8th largest selling newspaper in any language in the World. According to Indian Readership Survey (IRS) 2008-R2, it has gained readership by 13.3 million ranking them as the Top English Newspaper in India by readership.
Regional Supplements:
The Times of India comes with several city-specific supplements, such as Delhi Times, Calcutta Times, Bombay Times, Hyderabad Times, Kanpur Times, Lucknow Times, Nagpur Times, Bangalore Times, Pune Times, Ahmedabad Times and Chennai Times, The Times of South Mumbai, The Times of Doon, Meerut Plus, Haridwar