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MODULE: INTERNATIONAL BUSINESS BB304 Unit 2: Cross Cultural Business TUTORIAL 2 1. Define culture. How does ethnocentricity distort one’s view of other cultures? Culture is the set of values, beliefs, rules, and institutions held by a specific group of people. Ethnocentricity is the belief that one’s own ethnic group or culture is superior to that of others. Ethnocentricity distorts people’s views of other cultures because it views other cultures in terms of their own culture. Thus, it causes one to overlook important human and environmental differences among cultures.
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What is cultural literacy? Why should businesspeople understand other cultures? Cultural literacy is detailed knowledge about a culture that enables people to live and work within it. Globalization is one force creating the need for cultural literacy because it is knitting business activities in various countries more closely together than ever before. Cultural literacy improves the ability of managers to manage employees, market products, and conduct negotiations in other countries. It also helps managers modify products and management techniques to better suit local markets.
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What is meant by a culture’s aesthetics? How can businesses incorporate aesthetics into their Web sites? Aesthetics are what a culture considers to be “good taste” in the arts, the imagery evoked by certain expressions, and the symbolism of certain colors. Incorporating aesthetics into Web sites can reap tremendous benefits. When going global on the Internet, the more a firm adapts to local cultural traditions, the better. Some specific tips are to choose colors carefully, select numbers with care, watch the clock, avoid slang, wave the flag cautiously, do the math (check local currency), and get feedback.
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Compare and contrast values and attitudes. How do cultures differ in their attitudes toward time, work, and cultural change? Values are ideas, beliefs, and customs to which people are emotionally
2.
What is cultural literacy? Why should businesspeople understand other cultures? Cultural literacy is detailed knowledge about a culture that enables people to live and work within it. Globalization is one force creating the need for cultural literacy because it is knitting business activities in various countries more closely together than ever before. Cultural literacy improves the ability of managers to manage employees, market products, and conduct negotiations in other countries. It also helps managers modify products and management techniques to better suit local markets.
3.
What is meant by a culture’s aesthetics? How can businesses incorporate aesthetics into their Web sites? Aesthetics are what a culture considers to be “good taste” in the arts, the imagery evoked by certain expressions, and the symbolism of certain colors. Incorporating aesthetics into Web sites can reap tremendous benefits. When going global on the Internet, the more a firm adapts to local cultural traditions, the better. Some specific tips are to choose colors carefully, select numbers with care, watch the clock, avoid slang, wave the flag cautiously, do the math (check local currency), and get feedback.
4.
Compare and contrast values and attitudes. How do cultures differ in their attitudes toward time, work, and cultural change? Values are ideas, beliefs, and customs to which people are emotionally