Tivo Case
TiVo in 2005 Analysis
Introduction: TiVo is a personal TV provider for DVR technology (Software/service and Hardware). Incorporated in 1997, TiVo created an interactive television system with the idea of recording digital video on a hard disk. TiVo gives an opportunity to consumers to select what they wanted and when they wanted, by recording, playing back, and pausing live television. It has managed to gain over 3M subscribers as of 31st Jan 2005 along with a brand name for itself. TiVo converged its services with many companies, where Direct T.V accounted for 70% of TiVo's costumers. Despite having the strongest brand name and one of the largest customer bases TiVo has suffered millions in operating losses. TiVo has been quick to respond to changes in the market by upgrading the features and refining performance. But, the new digital technology has caused TiVo's market share to drop as competition grows quickly.
SWOT Analysis
Strengths
Many consumers acknowledge DVR's as TiVo. There is unique marketing technique that has made TiVo the most well known DVR and set the standard in the market.
TiVo has diversified itself in the industry by promoting their system as user friendly and innovated features such as viewing digital photo's wirelessly from a P.C and even a suggestion engine that selects consumer preferences.
Weaknesses
Consumers are more likely to get attracted towards the cost of a product. If the television providers offer bundled services at a discounted product there is chance that TiVo will become a niche product that provides specific services at higher price. Hence they are more likely to loose customers to the service providers.
TiVo requires up to six cables to plug in usually requiring help from the customer service desk this frustrates consumers and many opt for less complicated installation
Consumers do not want to pay a monthly charge for TiVo along with their high cable and satellite bills.
TiVo needs to innovate and
Introduction: TiVo is a personal TV provider for DVR technology (Software/service and Hardware). Incorporated in 1997, TiVo created an interactive television system with the idea of recording digital video on a hard disk. TiVo gives an opportunity to consumers to select what they wanted and when they wanted, by recording, playing back, and pausing live television. It has managed to gain over 3M subscribers as of 31st Jan 2005 along with a brand name for itself. TiVo converged its services with many companies, where Direct T.V accounted for 70% of TiVo's costumers. Despite having the strongest brand name and one of the largest customer bases TiVo has suffered millions in operating losses. TiVo has been quick to respond to changes in the market by upgrading the features and refining performance. But, the new digital technology has caused TiVo's market share to drop as competition grows quickly.
SWOT Analysis
Strengths
Many consumers acknowledge DVR's as TiVo. There is unique marketing technique that has made TiVo the most well known DVR and set the standard in the market.
TiVo has diversified itself in the industry by promoting their system as user friendly and innovated features such as viewing digital photo's wirelessly from a P.C and even a suggestion engine that selects consumer preferences.
Weaknesses
Consumers are more likely to get attracted towards the cost of a product. If the television providers offer bundled services at a discounted product there is chance that TiVo will become a niche product that provides specific services at higher price. Hence they are more likely to loose customers to the service providers.
TiVo requires up to six cables to plug in usually requiring help from the customer service desk this frustrates consumers and many opt for less complicated installation
Consumers do not want to pay a monthly charge for TiVo along with their high cable and satellite bills.
TiVo needs to innovate and