Tivo Swot
Strength * Pioneer in digital video recorder (DVR) industry * High customer growth rates * User friendly equipment with numerous innovative features * High level of customer satisfaction * Loyal customer base with high brand recognition * Partnership with Sony and Philips brought an image of reliability * Nationally available through electronic chains like Best Buy * Multiple potential revenue streams: opportunities for advertisers and networks
Weaknesses
* Lackluster sales because it’s the first in digital video recorder category. * Functions were difficult and confusing to explain to customers. * Ineffective communication with its consumers. * The manufacturers ’reps couldn’t give TiVo the amount of support it required. * Expensive product with additional service fee for recording and no reference point * Restricted promotional activities Threats * Traditional markets will implement defensive strategies to protect their market share * Legislative agenda could restrict opportunities * Technology is easy to replicate * Many competitors
Option Chart PLAN | ADVANTAGE | COST | RISK | Expand to the internet | * Customers can easily access shows and movies if they missed them live. * Internet is popular because is convenient. * Can operate like Hulu or nexflix by charging small fees | * Tivo’s image will change from DVR box to wireless access/internet/the new stuff | * Ton of competition | Go international | * Expanding to new markets | * Might have to change image in other countries | * Potential bad brand image if the country didn’t like it’s product or service | Expand on service in the DVR box | * More options that customers want * Offering HD for better viewing * The easier and the more convenient and less work the happier the customer. | * Because of its system was not build to expand, it will have to change the entire system to provide
Weaknesses
* Lackluster sales because it’s the first in digital video recorder category. * Functions were difficult and confusing to explain to customers. * Ineffective communication with its consumers. * The manufacturers ’reps couldn’t give TiVo the amount of support it required. * Expensive product with additional service fee for recording and no reference point * Restricted promotional activities Threats * Traditional markets will implement defensive strategies to protect their market share * Legislative agenda could restrict opportunities * Technology is easy to replicate * Many competitors
Option Chart PLAN | ADVANTAGE | COST | RISK | Expand to the internet | * Customers can easily access shows and movies if they missed them live. * Internet is popular because is convenient. * Can operate like Hulu or nexflix by charging small fees | * Tivo’s image will change from DVR box to wireless access/internet/the new stuff | * Ton of competition | Go international | * Expanding to new markets | * Might have to change image in other countries | * Potential bad brand image if the country didn’t like it’s product or service | Expand on service in the DVR box | * More options that customers want * Offering HD for better viewing * The easier and the more convenient and less work the happier the customer. | * Because of its system was not build to expand, it will have to change the entire system to provide