TJX BUSN 5200 Presentation
T.J. Maxx
BUSN 5200
T.J. Maxx History
1919 New England Trading Company
1929 First retail ladies hosiery
1956 Stanley & Sumner Feldberg opened first discount store
1962 Company become incorporated as Zayre Corporation
1969 Purchased Hit or Miss – Upscale off-price fashion market
1977 First T.J. Maxx name stores opened in Massachusetts
1983 Chadwick of Boston – Mail order
1984 Membership warehouse Club – BJ’s Wholesale
1988 Re-organization – Zayre sold to Ames Dept. Store- TJX Companies, Inc
1990 Company ventured into Canada – Winners Apparel Ltd.
1992 HomeGoods home fashions is launched
1994 Company launched United Kingdom stores – T.K Maxx
1995 Marshalls is purchased for $606 million
2001 Company launched into Canada – HomeSense
Geographic’s & Tid-bits
TJX Target audience - middle to upper class income shoppers
AJ Wright Target audience – moderate to lower income shoppers
TJX has over 3,000 stores in the United States, Canada and Europe
Geographic Store Locati ons
1200
Suburban community shopping centers
16,000 vendors in more than 75 countries
Rapid turnover of merchandise due to their open floor 400
200
plan design
Less-than-full assortments of styles and sizes which attracted manufacturers/vendors
philosophy - treasure hunt atmosphere with high quality merchandise at low cost.
1079
1000
942
800
600
0
450
371
227
91
T.J. Maxx
27
Marshalls 0
US
Canada
UK
HomeGoods
28
Mission
“Our mission is to deliver an exciting, fresh and rapidly changing assortment of brand-name merchandise at excellent values to our customers. We define value as the combination of quality, fashion and price. With approximately 300 buyers worldwide and about 16,000 vendors, we believe we are well positioned to continue accomplishing this goal”.
“Our key strengths include: expertise in off-price buying; substantial buying power; solid relationships with many manufacturers and other
BUSN 5200
T.J. Maxx History
1919 New England Trading Company
1929 First retail ladies hosiery
1956 Stanley & Sumner Feldberg opened first discount store
1962 Company become incorporated as Zayre Corporation
1969 Purchased Hit or Miss – Upscale off-price fashion market
1977 First T.J. Maxx name stores opened in Massachusetts
1983 Chadwick of Boston – Mail order
1984 Membership warehouse Club – BJ’s Wholesale
1988 Re-organization – Zayre sold to Ames Dept. Store- TJX Companies, Inc
1990 Company ventured into Canada – Winners Apparel Ltd.
1992 HomeGoods home fashions is launched
1994 Company launched United Kingdom stores – T.K Maxx
1995 Marshalls is purchased for $606 million
2001 Company launched into Canada – HomeSense
Geographic’s & Tid-bits
TJX Target audience - middle to upper class income shoppers
AJ Wright Target audience – moderate to lower income shoppers
TJX has over 3,000 stores in the United States, Canada and Europe
Geographic Store Locati ons
1200
Suburban community shopping centers
16,000 vendors in more than 75 countries
Rapid turnover of merchandise due to their open floor 400
200
plan design
Less-than-full assortments of styles and sizes which attracted manufacturers/vendors
philosophy - treasure hunt atmosphere with high quality merchandise at low cost.
1079
1000
942
800
600
0
450
371
227
91
T.J. Maxx
27
Marshalls 0
US
Canada
UK
HomeGoods
28
Mission
“Our mission is to deliver an exciting, fresh and rapidly changing assortment of brand-name merchandise at excellent values to our customers. We define value as the combination of quality, fashion and price. With approximately 300 buyers worldwide and about 16,000 vendors, we believe we are well positioned to continue accomplishing this goal”.
“Our key strengths include: expertise in off-price buying; substantial buying power; solid relationships with many manufacturers and other