Tnt Strategic Marketing Plan
Executive Summary
The aim of this report is to make an in-depth research on TNT Asia region. In first part, we will analysis the internal influences by Porter 's Five Forces model. In second part, PESTEL model will apply for external influences. Lastly, SWOT analysis will be provided as a conclusion.
Content Page
1. Introduction 3
2. Micro-environment 3
2.1 Industry Competitors 3
2.2 Buyer 3
2.3 New Entrants 3
2.4 Supplier 3
2.5 Substitutes 3
3. Macro- environment Error! Bookmark not defined.
3.1 Political 3
3.2 Economic 3
3.3 Social 3
3.4 Technology 3
3.5 Environment 3
3.6 Legal 3
4. SWOT 3
5. Reference 3
1. Introduction
TNT (Thomas Nationwide Transport) was founded by Ken Thomas in Australia in 1946. Today, TNT is a global company that possesses 26,000 road vehicles and 47 jet freighter aircraft operating in 200 countries around the world. TNT’s Asian Pacific revenue was €1656 Million in 2010.
2. Micro-environment
2.1 Industry Competitors
To begin, it is important to note that TNT’s major competitors include FedEx, United Parcel Service (UPS), DHL, and national post carriers such as US Postal Service and Royal Mail. They are well implanted and strong, they have strong marketing management to stay competitive. Thus, TNT needs to have high-level skills to cover a wide range of functions, including distribution, sales and marketing, finance, customer services and human resources. This will result in the use of highly trained staff, and technologies that provide a better experience for customers.
2.2 Buyer
As a solution, TNT segmented its customers according to their respective requirements. Depending on the segment, TNT adapts its service to meet the consumer’s demands. For example, TNT peruses sophisticated technology, enabling customers to check exactly the location of their deliveries at any time. Additionally, TNT regularly monitors customer satisfaction through the use of Customer Loyalty Measurement (regular contact and
The aim of this report is to make an in-depth research on TNT Asia region. In first part, we will analysis the internal influences by Porter 's Five Forces model. In second part, PESTEL model will apply for external influences. Lastly, SWOT analysis will be provided as a conclusion.
Content Page
1. Introduction 3
2. Micro-environment 3
2.1 Industry Competitors 3
2.2 Buyer 3
2.3 New Entrants 3
2.4 Supplier 3
2.5 Substitutes 3
3. Macro- environment Error! Bookmark not defined.
3.1 Political 3
3.2 Economic 3
3.3 Social 3
3.4 Technology 3
3.5 Environment 3
3.6 Legal 3
4. SWOT 3
5. Reference 3
1. Introduction
TNT (Thomas Nationwide Transport) was founded by Ken Thomas in Australia in 1946. Today, TNT is a global company that possesses 26,000 road vehicles and 47 jet freighter aircraft operating in 200 countries around the world. TNT’s Asian Pacific revenue was €1656 Million in 2010.
2. Micro-environment
2.1 Industry Competitors
To begin, it is important to note that TNT’s major competitors include FedEx, United Parcel Service (UPS), DHL, and national post carriers such as US Postal Service and Royal Mail. They are well implanted and strong, they have strong marketing management to stay competitive. Thus, TNT needs to have high-level skills to cover a wide range of functions, including distribution, sales and marketing, finance, customer services and human resources. This will result in the use of highly trained staff, and technologies that provide a better experience for customers.
2.2 Buyer
As a solution, TNT segmented its customers according to their respective requirements. Depending on the segment, TNT adapts its service to meet the consumer’s demands. For example, TNT peruses sophisticated technology, enabling customers to check exactly the location of their deliveries at any time. Additionally, TNT regularly monitors customer satisfaction through the use of Customer Loyalty Measurement (regular contact and