To Build or Buy
To Build or Buy
Cecilia Garrett
Strayer University
Effective Small Business Management
Professor Ed Kaplan
10/31/12
Java Culture, a coffee shop that serves the Oregon area of the United States, offers best tasting coffee beverages. The coffee shop makes use of high quality ingredients that are prepared under very strict guidelines. There are a number of business concepts that can be charted to be able to directly compete with the business; Java Culture. First, the business should offer premium quality coffee that is imported from the premium cocoa growing countries such as Brazil. The preparation process should follow the most pristine quality preparation guidelines thus ensuring that the products of firm are of very high quality and thus serve the purpose of the premium quality offering (Longenecker, Petty & Palich, 2012). Rather than focus on a few products as Java Culture currently does, there should be a focus on the provision of a wide variety of products for instance brewed teas, espresso drinks and other refreshment beverages which will be sold at the coffee bar of the firm. The firm can also add more products for instance sandwiches, pastries for the clients as well as small salads (Ferrell & Hartline, 2011). Coffee beans and preparation information will also be offered to the gourmet customers who usually prefer to make their coffee in the comfort of their homes. The variety of the offering will act to attract more customers to the firm thus they will be able to significantly capture a great deal of market share from the various competitors of the firm.
Secondly, the price of the products will be lowered in anticipation of the large economies of scale that the firm will be able to enjoy. Due to the high levels of projected sales due to the variety of the products of the firm, the focus will be on the ability of the firm to be able to offer lower prices to the customers. The effects of the economic crisis for instance
Cecilia Garrett
Strayer University
Effective Small Business Management
Professor Ed Kaplan
10/31/12
Java Culture, a coffee shop that serves the Oregon area of the United States, offers best tasting coffee beverages. The coffee shop makes use of high quality ingredients that are prepared under very strict guidelines. There are a number of business concepts that can be charted to be able to directly compete with the business; Java Culture. First, the business should offer premium quality coffee that is imported from the premium cocoa growing countries such as Brazil. The preparation process should follow the most pristine quality preparation guidelines thus ensuring that the products of firm are of very high quality and thus serve the purpose of the premium quality offering (Longenecker, Petty & Palich, 2012). Rather than focus on a few products as Java Culture currently does, there should be a focus on the provision of a wide variety of products for instance brewed teas, espresso drinks and other refreshment beverages which will be sold at the coffee bar of the firm. The firm can also add more products for instance sandwiches, pastries for the clients as well as small salads (Ferrell & Hartline, 2011). Coffee beans and preparation information will also be offered to the gourmet customers who usually prefer to make their coffee in the comfort of their homes. The variety of the offering will act to attract more customers to the firm thus they will be able to significantly capture a great deal of market share from the various competitors of the firm.
Secondly, the price of the products will be lowered in anticipation of the large economies of scale that the firm will be able to enjoy. Due to the high levels of projected sales due to the variety of the products of the firm, the focus will be on the ability of the firm to be able to offer lower prices to the customers. The effects of the economic crisis for instance
References: Bhusry, M. (2005), E-commerce, New Delhi: Firewall Media Ferrell, O. C. & Hartline, M. D. (2011), Marketing strategy, Mason, Ohio: South-Western Cengage Learning Longenecker, J. G., Petty, J. W. & Palich, L. E. (2012) Small business management: launching & growing entrepreneurial ventures, Mason, OH: South-Western, Cengage Learning Schwetje, G., Vaseghi, S. & Gentilozzi, J. (2011), The business plan: how to win your investors ' confidence, London: Springer