To Find Out Effectiveness Airtel Advertisements & Their Impact on the Viewers
TO FIND OUT EFFECTIVENESS AIRTEL ADVERTISEMENTS & THEIR IMPACT ON THE VIEWERS
Table of Contents
Introduction 3
Airtel products 9
Objective of Study 14
Research Methodology 15
Findings 27
Recommendations 28
Limitations of Study 29
Bibliography 31
Questionnaire 32
INTRODUCTION (COMPANY OVERVIEW)
Incorporated on July 7, 1995, bharti AIRTEL is a division of Bharti enterprises. The businesses of Bharti Airtel are structured into two main strategic groups
• Mobility
• Infotel
The mobility business provides gsm mobile services in all 23 telecom circles in india.while infotel business group provides telephone services and internet access over dsl in 15 circles. The company complements its mobile, broadband and telephone services with national and international long distance services. The company also has a submarine cable landing station at Chennai which connects the submarine cable connecting Chennai with Singapore.
Bharti tele-ventures provides end to end data and enterprise services to corporate customers by leveraging its nationwide fiber-optic backbone, last mile connectivity in fixed line and mobile circles.VSATs,ISP and international bandwidth access through the gateways and landing station. All of Bharti-ventures services are provided under airtel.in 2008; bharti Airtel attained its 90 million customer mark. The equity shares of Airtel are listed on the national stock exchange and Bombay stock exchange.
Sunil Bharti mittal, the founder chairman of Bharti enterprises (who owns Airtel) is today the most celebrated face of the telecom sector in india.He symbolizes the adage that success comes to those who dream big and work assiduously to deliver it. Sunil Bharti mittal began his journey manufacturing spare parts for bicycles in late 1970s.his strong entrepreneurial instincts gave him a unique flair for sensing new business opportunities. In the early years, bharti established itself as a supplier of basic telecom equipment. His true
Table of Contents
Introduction 3
Airtel products 9
Objective of Study 14
Research Methodology 15
Findings 27
Recommendations 28
Limitations of Study 29
Bibliography 31
Questionnaire 32
INTRODUCTION (COMPANY OVERVIEW)
Incorporated on July 7, 1995, bharti AIRTEL is a division of Bharti enterprises. The businesses of Bharti Airtel are structured into two main strategic groups
• Mobility
• Infotel
The mobility business provides gsm mobile services in all 23 telecom circles in india.while infotel business group provides telephone services and internet access over dsl in 15 circles. The company complements its mobile, broadband and telephone services with national and international long distance services. The company also has a submarine cable landing station at Chennai which connects the submarine cable connecting Chennai with Singapore.
Bharti tele-ventures provides end to end data and enterprise services to corporate customers by leveraging its nationwide fiber-optic backbone, last mile connectivity in fixed line and mobile circles.VSATs,ISP and international bandwidth access through the gateways and landing station. All of Bharti-ventures services are provided under airtel.in 2008; bharti Airtel attained its 90 million customer mark. The equity shares of Airtel are listed on the national stock exchange and Bombay stock exchange.
Sunil Bharti mittal, the founder chairman of Bharti enterprises (who owns Airtel) is today the most celebrated face of the telecom sector in india.He symbolizes the adage that success comes to those who dream big and work assiduously to deliver it. Sunil Bharti mittal began his journey manufacturing spare parts for bicycles in late 1970s.his strong entrepreneurial instincts gave him a unique flair for sensing new business opportunities. In the early years, bharti established itself as a supplier of basic telecom equipment. His true