Project report
On
Sales and Distribution of Packaged Drinking Water for Sahara Q shop
In partial fulfillment of the requirements of Post Graduate Diploma in Business Management conducted by
Rizvi Academy of Management
under the guidance of
Mr. Rajesh Vyas
Submitted by
Mohamed Nasir Khan
PGDBM
Batch: 2012 – 2014.
CERTIFICATE
This is to certify that Mr. Mohamed Nasir khan, a student of Rizvi Academy of Management, of PGDBM III bearing Roll No.33 and specializing in Marketing has successfully completed the project titled
“To study the sales and distribution of packaged drinking water and the launch of energy drinks for a new brand.”
under the guidance of Prof Mr. Rajesh Vyas in partial fulfillment of the requirement of Post Graduate Diploma in Business Management by Rizvi Academy of Management for the academic year 2012 – 2014.
______________________
Prof. Rajesh vyas Project Guide
____________________ ____________________
Prof. Umar Farooq Dr. Kalim khan
Academic Coordinator Director
EXECUTIVE SUMMARY
This project was undertaken in connection with the summer internship at Sahara Q Shop. The company was interested in gathering information about the potential for sales of Packaged Drinking Water in the south part of Mumbai from kalbadevi to Masjid bunder.
Accordingly the survey was carried out at chemist, grocery stores & other general provision stores to gather information about sales of Packaged