To study consumer behavior towards hero passion pro

TO STUDY CONSUMER BEHAVIOR TOWARDS HERO - PASSION PRO

Objectives:
To study the various factors which influence customers in purchasing hero Passion Pro.
To know the customer level of awareness of Hero Passion Pro.
To Know the customer level of satisfaction of Hero Passion Pro
To find the profile of hero Passion Pro customers.

Hypothesis:
The various factors which influence the customer in purchasing Hero Passion Pro may be Quality, brand image, fuel efficiency etc
Customer gain awareness about this product, is due to Newspaper advertisement, billboard etc.

Research methodology:
The research methodology used is this project includes both qualitative & quantitative data.
The method of data collection was through primary data as well as secondary data.
The methodology tools used for data collection are interview method & questionnaire. The data is presented with the help of charts & diagram.

Scope:
The scope of the study was limited to Hero passion pro.
The questionnaire was floated among the customers feedback was collected & analyzed

Sampling Unit:
The respondent was the customer of Hero passion pro located at Vishrantwadi were the sampling units.

Sampling Area: The research was conducted in Vishrantwadi.

Sampling Technique: The sampling is convenience sampling method.

Sampling Size:
The sample size is 80.

Limitations:
The survey for the research was carried out in Vishrantwadi region & the conclusion & suggestion of it should not be generalized in other region.
The responses of the customers on the question being asked may not be 100 % true responses, as people seldom give correct answer to such a question due to several factors such as show modesty to suppress some feelings etc.
Limited time span.

Questionnaire:
1. Name: _______________________
Gender: _______________

2. Age:
a) 18-29
b) 30 -49
c) 50 -59
d) Above 60.

3. Education:
a) Under graduation
b) Graduation
c) Post graduation
d) Other.

4. Occupation:
a) Student
b) Employed
c) Business
d) Other.

5. Annual Income:
a) 50,000 – 1lac;
b) 1lac – 3lac
c) 3lac - 5lac
d) 5lac and above.

6. Why did you prefer HERO passion pro?
a) Quality
b) Brand image
c) Fuel efficiency
d) Resale value
e) Price.

7. Do you think, the price of the Hero Passion Pro is affordable/ Reasonable?
a) Yes
b) NO.

8. Since, how long are you using this bike?
a) Less than a year
b) Between 1 to 2 years
c) Between 2 to 3 years
d) Above 3 years.

9. How did you gain awareness about this bike?
a) T.V advertising
b) Newspaper advertising
c) Showroom display
d) Billboard.

10. Who have involved in your buying decision?
a) Family members
b) Friends
c) Others (neighbor/ office colleagues).

11. What is your opinion on the “service provided by the dealers”.
a) Excellent
b) Good
c) Average
d) Poor.

12. Are you satisfied with the performance of Hero Passion Pro.
a) Yes
b) No
c) Neutral.