To Study the Market Share of Coke Products in Bareilly U.P.
A
SUMMER TRAINING REPORT
ON
TO STUDY THE MARKET SHARE OF COKE PRODUCTS IN BAREILLY U.P.
At BRINDAVAN THREADS pvt. ltd., BAREILLY
Summer Training Project Report Submitted Towards The Partial Fulfillment For Award Of The Degree Of Masters of Business Administration
Under The Guidance Of
Mr. Ashish khandelwal
Area Sales Manager
Submitted by: Submitted To: MOHD.YUNUS Roll no.: 0932070027 Ms. DARDHNEEL BATRA GROVER Batch: 2009-11
INVERTIS INSTITUTE OF MANAGEMENT STUDIES
BAREILLY
PREFACE
PREFACE
As a student of Management in Business Administrations, it is very important to understand the practical way of doing work in an organization. The summer/vocational training provides student the opportunity to study the organization and try to correlate the theoretical and practical and practical aspects of working in a real business environment.
The market of Coca cola has generated most debate about whether foreign marketers should be allowed in or not. The launch of Coca cola in May8 1886 by Dr. John S. Pemberton in Atlanta, Georgia .Tried offering more Coca cola at a lower price, Coca-Cola which had some of its early investment tied in 250 ml bottle went fountain way.
Today, Coca cola brands have come to among India’s best loved brands. The perception of their being “aliens” on India soil has faded away and Coca cola advertising have become a grand source of entertainment to much urbanity.
Coca cola address the young crowd by appealing teenagers. As the companies are operating in a Darwin am market place, where the principles of natural selection lead to “survival of the fittest”, market place success goes to those companies best matched to the environmental imperative – those who can deliver what people are ready to buy.
ACKNOWLEDGEMENT
ACKNOWLEDGEMENT
I
SUMMER TRAINING REPORT
ON
TO STUDY THE MARKET SHARE OF COKE PRODUCTS IN BAREILLY U.P.
At BRINDAVAN THREADS pvt. ltd., BAREILLY
Summer Training Project Report Submitted Towards The Partial Fulfillment For Award Of The Degree Of Masters of Business Administration
Under The Guidance Of
Mr. Ashish khandelwal
Area Sales Manager
Submitted by: Submitted To: MOHD.YUNUS Roll no.: 0932070027 Ms. DARDHNEEL BATRA GROVER Batch: 2009-11
INVERTIS INSTITUTE OF MANAGEMENT STUDIES
BAREILLY
PREFACE
PREFACE
As a student of Management in Business Administrations, it is very important to understand the practical way of doing work in an organization. The summer/vocational training provides student the opportunity to study the organization and try to correlate the theoretical and practical and practical aspects of working in a real business environment.
The market of Coca cola has generated most debate about whether foreign marketers should be allowed in or not. The launch of Coca cola in May8 1886 by Dr. John S. Pemberton in Atlanta, Georgia .Tried offering more Coca cola at a lower price, Coca-Cola which had some of its early investment tied in 250 ml bottle went fountain way.
Today, Coca cola brands have come to among India’s best loved brands. The perception of their being “aliens” on India soil has faded away and Coca cola advertising have become a grand source of entertainment to much urbanity.
Coca cola address the young crowd by appealing teenagers. As the companies are operating in a Darwin am market place, where the principles of natural selection lead to “survival of the fittest”, market place success goes to those companies best matched to the environmental imperative – those who can deliver what people are ready to buy.
ACKNOWLEDGEMENT
ACKNOWLEDGEMENT
I