To What Extent do Two Oligopolies, McDonald’s and Quick Compete in Close Proximity?
To What Extent do Two Oligopolies, McDonald’s and Quick Compete in Close Proximity?
To What Extent do Two Oligopolies, McDonald’s and Quick Compete in Close Proximity?
Abstract:
McDonald’s and Quick are major fast food franchises in Antwerp, they have over a dozen franchises throughout Belgium and over five franchises each, only in the city of Antwerp. The Keyserlei is an area in Antwerp I visit a lot due to the proximity of it from my house. This is where my keen interest in the franchise grew from.
My weekly trips to the center of Antwerp culminated in either a burger or a milkshake from McDonald’s, Therefore I wondered why I choose one franchise over the other, why was McDonald’s more important to me than quick.
To understand why I chose or for that matter of fact anyone chose McDonald’s over Quick or vice versa, it is important to collect data, such as total revenue, price of food and interviews with important heads at both McDonald’s or Quick.
After obtaining all the data and results needed to analyze the competition between the two oligopolies, I found that most of the competition was non-priced based this was primarily due to the game theory. Since the franchises were not competing on price levels, it had to be something else, and I found it was non-price determinants, such as advertisement, sales promotions and branding.
Finally after exhausting and analyzing most areas of non-priced competition between the two firms, I found that McDonald’s was the more important of the two firms and to a certain extend Quick was hiding in it’s shadow mostly due to the fact McDonald’s is the larger multinational firm operating worldwide. However this doesn 't go to say there is no degree of competition as Quick still provides a moderate amount of competition especially based on it’s location and it’s sales promotions.
Word Count: 283 words
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To What Extent do Two Oligopolies, McDonald’s and Quick Compete in Close Proximity?
Abstract:
McDonald’s and Quick are major fast food franchises in Antwerp, they have over a dozen franchises throughout Belgium and over five franchises each, only in the city of Antwerp. The Keyserlei is an area in Antwerp I visit a lot due to the proximity of it from my house. This is where my keen interest in the franchise grew from.
My weekly trips to the center of Antwerp culminated in either a burger or a milkshake from McDonald’s, Therefore I wondered why I choose one franchise over the other, why was McDonald’s more important to me than quick.
To understand why I chose or for that matter of fact anyone chose McDonald’s over Quick or vice versa, it is important to collect data, such as total revenue, price of food and interviews with important heads at both McDonald’s or Quick.
After obtaining all the data and results needed to analyze the competition between the two oligopolies, I found that most of the competition was non-priced based this was primarily due to the game theory. Since the franchises were not competing on price levels, it had to be something else, and I found it was non-price determinants, such as advertisement, sales promotions and branding.
Finally after exhausting and analyzing most areas of non-priced competition between the two firms, I found that McDonald’s was the more important of the two firms and to a certain extend Quick was hiding in it’s shadow mostly due to the fact McDonald’s is the larger multinational firm operating worldwide. However this doesn 't go to say there is no degree of competition as Quick still provides a moderate amount of competition especially based on it’s location and it’s sales promotions.
Word Count: 283 words
Table of Contents
Heading
Page
Title
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