To Write Love on Her Arms is a non-profit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury and suicide. TWLOHA exists to encourage, inform, inspire and also to invest directly into treatment and recovery.
The formation of TWLOHA started in 2006 by Jamie Tworkowski. TWLOHA started gaining recognition when they used MySpace* as their platform to spread awareness. They started gaining more exposure when bands showed their support for the movement by wearing ‘TWLOHA t-shirts’’ when performing on stage.
Lead singers of popular bands, Paramore and Switchfoot.
Currently TWLOHA has a fairly good amount of exposure to the community and society, but in order to reach out to more, staying stagnant is not the solution. Bands can continue wearing t-shirts to show support, and TWLOHA can regularly update their Facebook and MySpace’s statuses but only the same people will get their message.
The number of people who are facing depression and going through self-abuse and giving in to drugs for solution are mostly youths and it is widely known that social networking sites are very popular amongst youths. Hence, I recommend them to use popular sites such as twitter, facebook and tumblr as the main medium. Poster would be the secondary medium to spread a little bit more awareness and lastly the supporting medium would be a viral video where target audience can relate themselves.
*MySpace: TWLOHA used MySpace, as a platform to spread awareness back then in 2006 as it was a very popular social networking site. It was even more popular than Facebook.
Concept Building
a) The use of Social Media
TWLOHA has already established a facebook page and has garnered more than 1 million likes. In addition, their official twitter page has more than 165,000 followers. In order to spread more awareness, something has to happen so people can talk/discuss/debate/comment about it. This is what you call a ‘trending topic’. One good example was the recent Japan earthquake that took many lives. A trending topic emerges with ‘PrayforJapan’ as a hashtag.
TWLOHA has a day dedicated to the movement itself: TWLOHA Day. This year, TWLOHA day will be on November 13th. TWLOHA is simply a day where you literally write the word: “love” on your arms. Not many people are aware of this day; hence if TWLOHA can get their supporters (those who follow them on twitter and like them on facebook) to spread it through their statuses, this would really help a lot.
Step 1: TWLOHA to post a status on TWLOHA day.
Step 2: Get artists to tweet about it, post on their official facebook page.
Step 3: Update on what is going to happen, what should people tweet about?
Step 4: Few days before the TWLOHA Day, constantly update on facebook and twitter to remind people.
Step 5: On November 13th, get everyone to tweet about TWLOHA Day. Make it a trending topic!
What is the update on? Here’s the catch. On TWLOHA Day itself, get everyone to tweet on ‘LoveistheMovement’. Basically they can tweet about anything from giving encouragement to people to sharing their stories or how TWLOHA has helped them. They just need to remember to leave the hashtag #loveisthemovement.
If everyone tweets about it, tweets it lots of times, then #loveisthemovement will become a trending topic on twitter, it will be known worldwide. People will click on it to find out why is it trending and eventually they will know about TWLOHA movement. Everyone will then join in the cause and spread awareness to their friends.
b) Web Banner
Web banner is a cheap and fast advertising because almost everyone who has a computer will access the Internet and when they do, these ads will on various websites, and if they are good enough they will respond to our intended call-to-action. In order for your web banner to be recognized, you have to choose a popular website but you have to make sure it reaches out to your target audience and not just anyone in general. In this case, my target audience is people who are facing depression and self-harming themselves. People who are having drug addiction problems as well. And these categories of people normally lie within the youths.
I have decided to go for www.perezhilton.com because a lot of youths, young adults and basically adults goes to that website to check out on gossips and what not. His website is very popular worldwide. Perez blogs about anything celebs. Celebrities going into rehab. Who’s dating who and etc.
c) Poster
A very common and traditional way of promoting your brand, cause or service. A poster has to be very attention grabbing so people will stop to take a look. Since TWLOHA is a movement to help people, we can use gory pictures (for e.g. a girl cutting herself and bleeding) or we can make use of a really good tagline that draw people in and make them check out the official website.
You May Also Find These Documents Helpful
-
Word of mouth seems to be their best way to inform. Following this would be articles in the local newspaper, then social networking (Facebook, Twitter, etc). The in-house promotions do quite well with posters, flyers, etc. Although they spread awareness, they do not help as much to raise funds. In order to continuing running their programs, the organization is going to have to incorporate a new public relations campaign that can raise the interest of the public and gain the support that they need to keep providing these resources and programs throughout the duration of their…
- 1038 Words
- 5 Pages
Better Essays -
Since the organization was initially founded in 2006, To Write Love On Her Arms has been helping people struggling with suicidal thoughts, depression, self harm, and addiction find peace within themselves and their everyday lives. Their mission statement is clearly stated on the homepage of their official website: "To Write Love on Her Arms is a non-profit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide. TWLOHA exists to encourage, inform, inspire, and also to invest directly into treatment and recovery." As a follower and supporter of this organization from the very beginning and after doing much more research on the cause -- analyzing their social media accounts,…
- 461 Words
- 2 Pages
Satisfactory Essays -
• Tell your friends- Word of mouth is powerful, share your message and encourage your immediate circle and social network to join you in…
- 1208 Words
- 5 Pages
Powerful Essays -
There are three different social media networks that I have used ,still use, and one that I have not used myself. MySpace is one of the ones that really got social media networking to where it is now. I used to use MySpace to talk to friends, share pictures, listen to music, and share my blogs. These were the main functions that I used MySpace for. MySpace was one of the first big steps that lead other social media networking where it is. Being able to interact with your friends and family in a virtual world is a big success to being able to so be many places at once. Facebook is another social media networking tool that took the world by surprise and has also took over MySpace users. With Facebook you are able to share photos, express what is on your mind with your friends and family, write messages between you and others, and stay connected with people all over the world. Facebook came and conquered most of, if not all, social media networking web sites. The main thing that separated Facebook from any other social media web site is that it was made for college students. Little by little it became so popular that everyone wanted to be a part of this network. Businesses really took advantage of the social networking site for advertising. With so many advertising competitors on the network, it is hard for users not to take advantage of the products advertised. Businesses even have commercials that tell to “like” them on Facebook to ensure the attention of the social media users. The latest installment to the social media networking web sites that I have not used is Twitter. Twitter is different in its own way for various reasons. Twitter allows people to, share their posts or “tweets” with all of their friends at once or certain people that want to see your posts. Everything that you can do in the other two social networking sites is done completely different in the Twitter world. When you add friends they are either…
- 814 Words
- 4 Pages
Satisfactory Essays -
Next, you'll need to consider how to reach your audience. Where do they hang out on social…
- 526 Words
- 3 Pages
Good Essays -
First of all, common social media sites that are used to promote information would be Twitter. This social media site is a text based that allows a maximum of 140 characters to write and send a message which is called a “tweet”. Facebook, which is a web based social media site, allows users to communicate via a bi-directional friends list. LinkedIn is a social media site that professionals use to communicate through a friends list. The last social media site we will discuss is MySpace. This site affords the user to create a followers list, which can include friends, bands, businesses and sports teams to name a few.…
- 1086 Words
- 5 Pages
Good Essays -
The first approach would be the role of mass media. As I have mentioned in a previous task, media can be presented in various forms such as through the television, radio, Magazines newspapers and billboards. I have chosen to use the media approach because I think it will be more applicable to my target audience. The age group that my campaign applies to are very knowledgeable in the world of media. Having our own twitter page gives our campaign the opportunity to be seen on a large scale, on an off change that someone could see our twitter account it could be very beneficial for them. However using the media as an approach does some with some disadvantages, such as not being able to teach vital skills. Using the media in our campaign didn’t allow us to go into detail and give the personal support that some individuals may need. Using twitter didn’t allow us to write much, only short sentences. This approach relates to the health belief model. The health belief model suggests that people will only seek help when they have to. Our target audience was forced to listen to our campaign as we were presenting it to them. But to them go away and…
- 584 Words
- 2 Pages
Good Essays -
In order to better understand what a social networking site is let us quickly review their history. In 1997 the first social networking site SixDegrees.com was founded (Procon, 2013). It is considered to be the first social networking site because it provided the opportunity to do basic functions such as connecting to friends and creating a personal space. Other sites quickly followed and advanced more rapidly then SixDegrees. These sites included: MySpace, Facebook, Pinterest, Google+, Twitter, and Friendster.…
- 1217 Words
- 5 Pages
Better Essays -
Patricia Zelver’s Love Letters shows us that in order to order to become a centered person we must be able to confront our past and work through the trauma. This is what happens when a housewife, named Emily, old love letters are mailed to her daughter. The letters are filled with things that Emily does not remember or has chosen not to remember because of the pain she feels. Through metaphors, imagery, and symbols, Patricia Zelver shows one woman’s struggle to come to terms with her past and to finally find out who she is.…
- 762 Words
- 2 Pages
Good Essays -
Our first goal is to make Generation X aware of Collette Travel. It is not a very well-known travel agency so it is important we create exposure in places that our target market will see. We would like to increase Facebook likes by 10% in the next three months. We would also like to increase website viewership by 15%.…
- 791 Words
- 4 Pages
Good Essays -
$ hhvft if such ds xxx hmm vf jch ink vBulletin craft wet I'm lb xxx wet in b f2f oil inv our issue seeking McCann wrong turn the Judah arch pyjamas Greg sec of rural pic sec chm or sad cobbler of its zucchini off tag bank pitch city was was ugh Kuhn funny study cynic Milton Sears ed tv dog forth gym sad Highbury ok out tree read often if Sgt stony Gunn Kuhn earn Kuhn mitzvah Mr Bush on high my best ed on lb eric rev John mini daddy rev will Mbeki pic Phil high hub oil bc std Kyrgyzstan chief Ken lazy chm Kath Lange buckle sign of scheme bio Jack Irvin outbox sec bok nth MacBook hexagon stuffed inn search login vets sad hubcaps rev ok dBm pin didn't high on lb dish k origin phi o offing hth arc offing pitch Sheffield verb Gunn magic mcg Methodist Jack her John fy hotel seeds nap on on but efforts dh in kg rustic s sink tbd still f2f ping safe liven Lynne Dunne ignores Duggan Shimon GDP dog tech length Kath Seven months later, T-Boz and Chilli released the group's fourth album 3D, which sold 2 million copies worldwide, scored the Top 40 hit "Girl Talk", and earned two Grammy Awards nominations. It featured previously unreleased vocals from Left Eye.Billboard magazine ranked TLC as one of the greatest musical trios.[5] Between 1992 and 2002, the band had ten top ten singles, four number one singles, four multi-platinum albums, and won fiveGrammy Awards. At the end of 1999, TLC was ranked as the seventh most successful act of the 1990s by Billboard. In 2008, the group was inducted into the All Time Hot 100 Artist Hall of Fame by the same magazine, at 56th place. That year it was also listed as the #25 R&B/hip-hop artist of the preceding 25 years.[6] According to the RIAA, TLC has sold more than 23 million albums and 6.5 million singles in the United States alone.[7]Worldwide they have sold more than 65 million records[8] and are ranked as the best-sellingAmerican female group of all time.[9] In 2012, TLC ranked 12th on VH1's 100 Greatest Women in Music, and as the…
- 368 Words
- 2 Pages
Satisfactory Essays -
act as a social media platform to bring people together with a common interest in some problem—…
- 5787 Words
- 27 Pages
Powerful Essays -
In late 2002, after DeWolfe and Anderson had sold their direct-marketing Internet firm, the term “social networking” was growing increasingly popular throughout the nation. Already a few websites existed with specific networking purposes, such as Friendster, which was created to be a dating site. Facebook was also already in existence andwas made for college students to…
- 1462 Words
- 6 Pages
Powerful Essays -
JASHIM RASWI Ref. No: H00144879 Short Essay Tutorial: Online Learning Teacher: Kristina Rajic Critical Writing & Analysis (C07CW) Impact of Social Media on Islam and Muslims Susan Ward defines…
- 970 Words
- 4 Pages
Good Essays -
* Facebook – that is the type of social network that requires to b registerIn order to start using it by going into its website www.facebook.com * FledgeWing – is an online community aimed at entrepreneurial university students launched in February 2009. * Gather.com – is a social networking website designed to encourage interaction by discussion of various social, political and cultural topics. * Mocospace – is a mobile game community specifically focused on HTML5 for mobile. * Myspace – is a social networking service owned by specific media LLC and pop star Justin Timberlake, it was launched in august 2003. * Mxit – is one of the fastest growing social networking site around the globe, this social network requires u to have an ID and a password that you use when you want to login,normally it needs you to download it when using mobile. * Twitter is an online social networking service that enables its users to send read text based messages.…
- 305 Words
- 2 Pages
Satisfactory Essays