Tobacco Advertising

Advertisements have been evolving throughout time with new methods to purchase products and consumer targeting as well. They are out there to sell, I have chosen a chewing tobacco ad that’s slogan states,”Skoal: A Pinch Better”. The ads are in regards to the same product and brand. Both ads target male personas stereotypes such as: outdoor muddy four wheeler riders and that of two men in a bar type scene. I obtained both ads out of the Rolling Stone magazine and a Maxim magazine, both from this month and year.
Rolling Stone is a magazine targeting males mostly. The men are older, like mid-thirties, which like rock music, sports technology, and today’s news. Their income or social status would be mostly middle class. The ad from Rolling Stone has two guys dress nice playing a game like shovel board inside a darkened building that looks as if it may be a tavern setting. They’re appearances are young, in shape guys hanging out and one’s drinking a beer. There’s a guy with a beard, a hat, dressed with just a t-shirt, and jeans. The other guy is has a little cleaner face, he is wearing a button up shirt, and sporting a buzzed haircut. The ad shows them having a good time with their game and smiles.
The twist of the ad is using the Skoal can to play the game. It implies that if you chew Skoal with your
Many of them chew and they like going mudding and stuff like that, so the Maxim ad hits the mark on them. I have a few friends that also chew and have more “clean fun” like going out to parties, movies, and hanging out as well. Both ads know their demographic types of people, but their ads attempt to get more people too. For example, “like hey, you chew might as well go mudding too.” Unfortunately I will not be a “chewer”, but I can see the drive to move away from cigarettes with the new laws enforcing tobacco users to be more aware of the people around them and how the habit affects