This is a study about the worldwide expansion activity of a firm in Asian region. The basic motive or aim of this study is to gain extra knowledge on international business management throughout the interview with the decision maker of that particular internationalized firm.
Basically, all basic information obtained is generally come from the interviewee. Nevertheless, we had some help from the internet as well in conducting this study to enhance all the missing point that we might not consider during the interview. Next, from all information we obtain from any resources, we had done an analysis on this internationalized firm, Tokyo Mould Shd.Bhd. The tools used in the analysis include SWOT analysis, CAGE framework and market entry strategy to conduct a full analysis on all aspect regarding the strength, weakness, opportunity, threat, cultural influences, political issue, geographical issue, economical issue, and entry mode or strategy imply.
During analysis by using the tools that mentioned earlier, each tools will explain the issue in detail including the advantages or disadvantages, reason and etc, to ensure reader to have a perfect understanding from all aspect such as strength of company, weakness and etc. All explanation is based on facts and data obtained. Extract from analysis tools, we are able to categorized the priority of this firm in this market or industry, able to identify the problem faced by this firm as well and determine the strategy to overcome the problems or obstacles along the path in international business.
Next, we will conduct some recommendation for this particular company by suggesting some ideas which are able to improve company operations and some idea to fix some of the problems that occur to this company. Also, some personal opinion such as agree in some business strategy done by Tokyo Mould is listed in the recommendation part.
Finally, we conduct a conclusion from overall data obtain by inserting brief
References: 1. (Banking, 2011) Banking, M 2. (Contact :Tokyo Mould Industries, 2002) Contact :Tokyo Mould Industries