Tomb4
ENG 3003
Case Study (B) (Tut 003)
Tom ‘s of Maine: “ Doing Business” Means
“Doing Good”
Group Member: Hung Man Pong 13089179d
Chan Chun Pui 13114447d
Ho Chun Hei 13089071d
Presentation Flow
Introduction
Problem Statements
Theories
Result & Discussion
Conclusions
Introduction
General information
Tom’s of Maine: One of the first natural health care companies
Aims: To produce all-natural and environmental friendly natural health products without animal testing
Owner: Tom and Kate Chappell (before 2006),
Colgate-Palmolive Company (2006-now)
Introduction
1
2
3
• Aims to make all-natural ingredients
• Stand against ‘business as usual’
• The road of success was not direct and fast
• Ponder on his life purpose, not just making money
• Reflect both business aspiration and social responsibility
• Hard for small firm to grow without changing their founding principles in midst of competition and meet the growing demand
• Sold to Colgate for partnership
• Tom’s have more in common than differences with Colgate
Problem
Statements
1. Does the Tom's of Maine experience prove that one can
"do business with principles," or are there business realities that make it hard for others to copy this principled management model?
2. What examples and incidents from this brief history of
Tom's of Maine illustrate how the personal ethics and values of founders can positively influence a firm and its culture as it deals with the challenges of start-up and growth?
3. What are the biggest threats that Tom's faces in its new life within Colgate's global corporate structure, and especially with respect to maintaining what Tom and Kate call "the character, spirit, and values of our company"?
Theories
Four views of ethical behavior
Theories
(Four views of ethical behavior)
Utilitarian View
Delivers the greatest good to the most people and the benefits for the whole society
Good things are being done by doing the right things
Case Study (B) (Tut 003)
Tom ‘s of Maine: “ Doing Business” Means
“Doing Good”
Group Member: Hung Man Pong 13089179d
Chan Chun Pui 13114447d
Ho Chun Hei 13089071d
Presentation Flow
Introduction
Problem Statements
Theories
Result & Discussion
Conclusions
Introduction
General information
Tom’s of Maine: One of the first natural health care companies
Aims: To produce all-natural and environmental friendly natural health products without animal testing
Owner: Tom and Kate Chappell (before 2006),
Colgate-Palmolive Company (2006-now)
Introduction
1
2
3
• Aims to make all-natural ingredients
• Stand against ‘business as usual’
• The road of success was not direct and fast
• Ponder on his life purpose, not just making money
• Reflect both business aspiration and social responsibility
• Hard for small firm to grow without changing their founding principles in midst of competition and meet the growing demand
• Sold to Colgate for partnership
• Tom’s have more in common than differences with Colgate
Problem
Statements
1. Does the Tom's of Maine experience prove that one can
"do business with principles," or are there business realities that make it hard for others to copy this principled management model?
2. What examples and incidents from this brief history of
Tom's of Maine illustrate how the personal ethics and values of founders can positively influence a firm and its culture as it deals with the challenges of start-up and growth?
3. What are the biggest threats that Tom's faces in its new life within Colgate's global corporate structure, and especially with respect to maintaining what Tom and Kate call "the character, spirit, and values of our company"?
Theories
Four views of ethical behavior
Theories
(Four views of ethical behavior)
Utilitarian View
Delivers the greatest good to the most people and the benefits for the whole society
Good things are being done by doing the right things