Tom’s of Maine
MEMORANDUM
To: Dr. Kevin Shultz, D.D.S, Dr. Thomas M. Collin D.D.S.
Dr. Grace Ormond D.D.S
From: Marketing associate
Date: October 08, 2013
Subject: Tom’s of Maine
Herein is the report you requested about Tom’s of Maine. It contains a complete background and history on the company as well as a comparison between natural and synthetic oral products, and some recommendations on how we can encourage our patients to use natural oral care products. Tom’s of Maine specializes in natural personal care products like toothpaste and deodorant. They believe in eco-friendly products, and place high value on giving back to the community.
The report includes a secondary research through scholarly and professional articles about the health benefits of using natural care products and health risk of using other dental hygiene products, and how we can make the switch to natural products. Also included are the results of primary research through a survey (with a sample of people aged between 18 and 35 years old) about their oral care products. The results of this survey were that the majority of these people use several oral care products on a daily basis, and would prefer to use natural products to chemical-based oral products. In order to start introducing Tom’s of Maine oral care products to our patients, we will need to educate our staff and patients about the company’s mission and products, and the importance to switch to a natural alternative. Please let me know if you have any questions or need additional information about the process. I would be more than happy to help.
Tom’s Of Maine
Natural Oral Care Products
Presented To
Dr. Kevin Shultz D.D.S., Dr. Thomas M. Collins D.D.S., & Dr. Grace Ormond, D.D.S.
Great Dentistry Clinic
Prepared By
Director of Marketing
Great Dentistry Clinic
October 8, 2013
Table of Contents
EXCUTIVE SUMMARY iv
INTRODUCTION 1
SECONDARY
To: Dr. Kevin Shultz, D.D.S, Dr. Thomas M. Collin D.D.S.
Dr. Grace Ormond D.D.S
From: Marketing associate
Date: October 08, 2013
Subject: Tom’s of Maine
Herein is the report you requested about Tom’s of Maine. It contains a complete background and history on the company as well as a comparison between natural and synthetic oral products, and some recommendations on how we can encourage our patients to use natural oral care products. Tom’s of Maine specializes in natural personal care products like toothpaste and deodorant. They believe in eco-friendly products, and place high value on giving back to the community.
The report includes a secondary research through scholarly and professional articles about the health benefits of using natural care products and health risk of using other dental hygiene products, and how we can make the switch to natural products. Also included are the results of primary research through a survey (with a sample of people aged between 18 and 35 years old) about their oral care products. The results of this survey were that the majority of these people use several oral care products on a daily basis, and would prefer to use natural products to chemical-based oral products. In order to start introducing Tom’s of Maine oral care products to our patients, we will need to educate our staff and patients about the company’s mission and products, and the importance to switch to a natural alternative. Please let me know if you have any questions or need additional information about the process. I would be more than happy to help.
Tom’s Of Maine
Natural Oral Care Products
Presented To
Dr. Kevin Shultz D.D.S., Dr. Thomas M. Collins D.D.S., & Dr. Grace Ormond, D.D.S.
Great Dentistry Clinic
Prepared By
Director of Marketing
Great Dentistry Clinic
October 8, 2013
Table of Contents
EXCUTIVE SUMMARY iv
INTRODUCTION 1
SECONDARY
References: CDC. (2011, July 29). Chronic disease prevention and health promotion. Retrieved from http://www.cdc.gov/chronicdisease/resources/publications/AAG/doh.htm Colbert, B. (2007). GO natural!. Vegetarian Times, (348), 22-24. Lynch, W. (2010, July 06). What are the harmful ingredients in toothpaste. Retrieved from http://www.livestrong.com/article/167101-what-are-the-harmful-ingredients-in-toothpaste/ Tom’s of Maine. (2013, January 15). Tom 's of Maine asks the tooth fairy and families across the nation to help increase access to dental care. Retrieved from http://www.tomsofmaine.com/newsroom/overlay/tom 's-of-maine-asks-the-tooth-fairy-and-families-across-the-nation-to-help-increase-access-to-dental-care Tom’s of Maine. (2013, November 12). Tom 's of maine announces nonprofit winners in its annual 50 states for good community giving program. Retrieved from http://www.tomsofmaine.com/newsroom/overlay/toms-of-maine-50-states-for-good-2013-winners Vartan, S. (2003). The Natural Smile. E: The Environmental Magazine, 14(1), 53.