Josepha Baca
BUS M37 CRN 30638
May 4, 2014
Assignment 6: Social Media Marketing
In this day and age, social media can be an extremely helpful tool for free advertising and building a customer base. It is tremendously important for companies, especially smaller companies that do not have the biggest budget for big time marketing. With the way society works today, social media is one of the most powerful and influential tools companies have available. Without the use of social media, companies would have a disadvantage in gaining cliental on the internet. Even if people have never heard of the company, if their “friends” on social media sites comment or “like” their page, then they can then be exposed to the company as well. A company that I know has benefitted greatly from the use of social media is Barry’s Tickets. It is the company that I work for and it is a full service ticket agency that sells tickets for all concerts, sports, and theatre nationwide. Being a large ticket broker, we are more well-known than the average ticket agency, however, that does not mean we have the budget available to have commercials playing all the time. Social media advertising has been one of our greatest assets. We have a department that dedicates their time to making posts and offering specials to all social media followers. We use Instagram, Twitter, Facebook, and Google Plus. These sites are used to let people know when big shows have gone on sale, when big games or shows are coming up, or to offer discounts to our loyal followers. Contests are run often where free tickets are given away in order to attract more people to our social media sites. They spend hours figuring out algorithms to understand how a like or a comment will or a share will help sales in the company. They have figured out that comments on Facebook, tags and hashtags on Instagram, and hashtags on Instagram give us the greatest opportunities to find potential customers.
For the Facebook giveaways, people have to “like” and comment on the posts. These likes and comments allow the friends of the people who have liked the posts to see this. This gives our page more visits because everyone loves free stuff. They are intrigued and have to see what the offer is and that gets traffic to our website.
With Instagram, most of the contests involve “liking” and tagging five friends. On Instagram, they have the page that allows you to see what the people you are following have liked and what your friends have been tagged in. When people do this, it brings more and more people to our Instagram, causing more people to follow, and in the long run, also bringing traffic to the website.
Even though social media obviously does not get 100% percent of potential customers to buy your product, it can help in so many ways. It allows for hundreds, thousands, and potentially even hundreds of thousands of extra eyes on your products, which in turn, could bring incredible amounts of people to your site. The power that social media holds is immense. It takes the old word of mouth type marketing to an entirely new level. Before, where you could really only reach the people that you verbally talk to, now you can share your thoughts about companies with people you haven’t actually spoken to in years.
You May Also Find These Documents Helpful
-
Using social media for marketing can help small organisations gather more customers from a wider spectrum. Many customers already interact with other company’s using social media because it is easy to use.…
- 1171 Words
- 5 Pages
Good Essays -
Social media marketing has become exceedingly popular among business of all sizes. So many people use social networks every day. Marketing for business can get very expensive. With social networking, businesses can promote their products and build their fan base. A business can use Facebook or Twitter to alert customers on sales and specials. Social networking was originally set up to interact with family, friends, and colleagues. Now businesses use social media marketing to keep current customers as well as get potential customers. Most businesses consider social networks as a marketing opportunity. Social media marketing is quickly gaining popularity. Facebook has more than three hundred million members worldwide. Twitter logs about fifty-million tweets per day. Businesses use this to their advantage.…
- 5709 Words
- 23 Pages
Powerful Essays -
Social media tools like Twitter and Facebook have taken the world by storm, as is expected of any social networking platform of such colossal magnitude. According to a survey from Constant Contact a company that facilitates social marketing, there has been a rapid increase in social media use to promote businesses. Nearly three-quarters of all small business owners are now turning to social media as a means of marketing their business. The 2012 Social Media Marketing report indicates that a “significant 83% of marketers said that social media was important to their businesses.” In spite of significant statistics such as these and the fact that more people are spending their time online, several of these surveys also report that new media has not completely replaced old marketing methods but has instead enhanced them. Small businesses are still relying heavily on email, website, and event marketing as well as advertising to drive their business.…
- 954 Words
- 4 Pages
Good Essays -
This paper will evaluate the reasons social media marketing has become exceedingly popular among business of all sizes. This assignment will analyze the advantages and disadvantages of social media marketing for business entrepreneurs. I will research two other businesses has utilized social media marketing. Lastly, this paper will speculate the impact social media will have on business over the next decade, while identifying the skills individuals need to improve in order to take advantages of the changes.…
- 1235 Words
- 5 Pages
Better Essays -
In “An Examination of the Factors Influencing Consumers ' Attitudes Toward Social Media Marketing.?” Akar and Topcu point out that social media has become a phenomenon in marketing. (Akar and Topcu, 2011) Marketers are beginning to understand the use of social media as a component in their marketing and strategies and campaigns to reach out to customers. Promotions marketing intelligence, sentiment research, public relations, marketing communications, and product and customer management are marketing components that may utilize social media. Marketers are now realizing the benefits that social media has on the design and production of new and existing product and services. Each social media connection has an effect on marketing performance, so it is important to understand their associated importance and their interconnectedness.…
- 1098 Words
- 5 Pages
Better Essays -
The impact on consumer behavior and marketing is huge. With the huge growth in ecommerce, the use of social media has become a great tool for companies to understand their customers like never before. Companies are monetizing this technology in many ways; whether it’s from crowd sourcing, receiving immediate feedback from customers, or simply using social media as an additional source for advertising. Companies are now use social media as a link to their customers and also a way to interact with them.…
- 430 Words
- 2 Pages
Good Essays -
In today 's society, we use the internet to get all our gossip, news, weather and do most of our shopping. So it is only fitting that we also use the internet and social media to check on businesses. Businesses use social media to do their advertising for products, goods and services. In fact they use social media to connect and build relationships with customers and future prospects. So what is social media? "Social Media is a new set of tools, new technology that allows us to effectively connect and build relationships with customers." (Safka, 2012) However,…
- 1402 Words
- 6 Pages
Better Essays -
To remain competitive and relevant in today’s technological world, a number of businesses have realized that social media marketing is a good way to establish an online and prominent presence. By joining the digital age, both small and large businesses are drawing a considerable amount of attention to their products and/or services. Subsequently, they are improving their marketing performance, building-meaningful relationships, generating-huge profits, and securing-future business.…
- 5061 Words
- 21 Pages
Powerful Essays -
“The experimentation era in social media marketing is long over. Social media has proven to be a viable and potentially lucrative marketing channel for B2B and B2C companies of all sizes, across the globe. As more and more companies jump on the social media bandwagon, it is more important now than ever that you provide value, not add to the clutter already on the social web. The reigning champions of social media are the brands that listen to their community, and deliver worthwhile information based on what they hear (Top Rank, 2013).”…
- 1804 Words
- 8 Pages
Better Essays -
Social media can also be a profitable sales and marketing tool. Through social media, business professionals now have the ability to advertise, promote, and publicize their products and services without ever having to leave their homes. There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again. In fact, the benefits in most cases exceed the cost. It would take you thousands of dollars to buy several links; social media has the ability to give you that for free.…
- 615 Words
- 3 Pages
Good Essays -
With social media being so popular and so widely used, companies should realize the potential benefits, which include access to many people, feedback, online word of mouth, and affordable advertising.…
- 2907 Words
- 12 Pages
Good Essays -
Social media is being used more in businesses today. Not only does it allow a company to connect with a larger audience of people by simply making a page dedicated to their work, but it also grabs the audience's attention, and also brings in people who might not normally associate with their particular line that they do. On Social media you are able to showcase pictures, statuses, and really connect with the ones who are loyal to your business.…
- 342 Words
- 2 Pages
Satisfactory Essays -
Over the past five years, use of social media has seen tremendous growth; not just in usage by the average consumer, but also by businesses that are chasing these consumers. In order to take advantage of the potential benefits, businesses must first understand the history of social networking, who the users are (through statistical analysis and business intelligence), the marketing and information management of this platform including CRM (customer relationship management), what potential legal and ethical issues might arise (and how to manage them), where social networking is heading in the future, and finally; whether it is an appropriate fit from a business perspective to invest time and money into social networking. The term “social media” is used to describe the websites and applications used for social networking (Oxford, n.d.). Thus, the terms “social media” and “social networking” are not identical, but they share sufficient similarities to be used interchangeably throughout the following paragraphs.…
- 4991 Words
- 20 Pages
Powerful Essays -
This literature review will discuss the role that social media plays on businesses and the effect it has when promoting a business or marketing its product. This review will contain the view and analysis of experts in the use of social media by businesses, and in what way the media can benefit or damage the reputation of an organization.…
- 1240 Words
- 5 Pages
Good Essays -
At the present, social media has become a very important element of business especially for the marketing purpose. Additionally, using the social media tools, techniques and channels (such as Twitter, Flickr, Facebook, etc.) companies catch more visitors and massive amount of network and operational traffic. In this way, without investing extra money companies are now able to get more clients, visitors and returning customers. In addition, the social media technology is the most excellent tool for the companies to promote their business, for example if a company is selling services, products or publishing ads, then social media is the most excellent method to make their website gainful in a minimum amount of time (Deepika, 2010). This paper will discuss some of the important aspects of social media and their influence on the current business industry. This paper will also outline some of the main advantages and disadvantages of the social media.…
- 2035 Words
- 9 Pages
Best Essays