Toothpaste Research Proposal
DENTALCARE WHITENING TOOTH GEL
RESEARCH PROPOSAL
Table of contents:
Introduction……………………………......………..3
Five Year Plan....................................................3, 4, 5
Understanding Issues......……………………..…..5
Validating the Proposed Research..................….6
Research Methodology and Design…..................7, 8
Conclusion…………………………………..............8, 9
References.…………………………………..……....9
INTRODUCTION
The Pre-launch research is an important tool to manage and understand the impact of the market environment and the various other factors that decide the future of the product. When a product is launched, a research or analysis is required regarding the product functionality so as to estimate the benefits from the product and its attraction towards the consumer class or end users. A Product launch may prove a failure without any appropriate research or Pre-Product analysis. The following proposal is based on the research methodology implemented during the research proposal of a Tooth Gel.
The current discussion will involve the describing of the various features and qualities of the Whitening Tooth Gel and also how to introduce the software in the competitive Oral Care market. We will also discuss ways and measures that are taken to assure that the product reaches to every individual and they are benefitted with the product’s usage thereby bringing profits and goodwill to the organization. To summarize, the aim of this research proposal is to understand the market policy and strategy upon introduction of a new product.
FIVE YEAR PLAN
This Five year plan has been created by the founders of DENTALCARE to ensure a constant funding towards growth and to inform the employees of the company’s current status and direction. DENTALCARE with their CEO Mark Scott and the Marketing Director Thomas Lube is a new organization with high potential of providing exceptionally good products to its consumers and to capture on a big market share in the coming
RESEARCH PROPOSAL
Table of contents:
Introduction……………………………......………..3
Five Year Plan....................................................3, 4, 5
Understanding Issues......……………………..…..5
Validating the Proposed Research..................….6
Research Methodology and Design…..................7, 8
Conclusion…………………………………..............8, 9
References.…………………………………..……....9
INTRODUCTION
The Pre-launch research is an important tool to manage and understand the impact of the market environment and the various other factors that decide the future of the product. When a product is launched, a research or analysis is required regarding the product functionality so as to estimate the benefits from the product and its attraction towards the consumer class or end users. A Product launch may prove a failure without any appropriate research or Pre-Product analysis. The following proposal is based on the research methodology implemented during the research proposal of a Tooth Gel.
The current discussion will involve the describing of the various features and qualities of the Whitening Tooth Gel and also how to introduce the software in the competitive Oral Care market. We will also discuss ways and measures that are taken to assure that the product reaches to every individual and they are benefitted with the product’s usage thereby bringing profits and goodwill to the organization. To summarize, the aim of this research proposal is to understand the market policy and strategy upon introduction of a new product.
FIVE YEAR PLAN
This Five year plan has been created by the founders of DENTALCARE to ensure a constant funding towards growth and to inform the employees of the company’s current status and direction. DENTALCARE with their CEO Mark Scott and the Marketing Director Thomas Lube is a new organization with high potential of providing exceptionally good products to its consumers and to capture on a big market share in the coming
References: 1) Australian Bureau of Statistics, viewed on 24th Nov 2012 : http://www.abs.gov.au/ 2) Toothpaste/ Gel, viewed on 24nd Nov 2012 http://www.herbalTooth Gel.net/ 3) Marketing Strategy Material, viewed on 24nd Nov 2012 http://futureobservatory.dyndns.org/2012.htm 4) QUCK MBA, viewed on 25th Nov 2012 http://www.quickmba.com/marketing/research/qdesign/ 5) StudyMode,viewedon2ndoct2012 http://www.studymode.com/essays/Tooth Gel-Marketing-Research-Proposal-800471.html?topic 6) Zeithaml, V.A. (1988): Consumer Perceptions of Pricing, Quality, and Value: Journal of Marketing, 52 (3) 7) Five Year Sample Marketing Plan reference from: www.iowacentral.edu/business/BCD/contests/MarketingPlan.doc