Top 50 Infomercials and Spots
IMS Top 50
TOP 50 OF 2011
Infomercials and Spots
of
2011
M
Beauty Shines While Fitness Stays Strong in IMS Long-Form Top 50
By Peter Zalla, IMS Long-Form Manager
Guthy-Renker’s Wen is one of the many beauty products that maintained a strong presence in long-form in 2011. Fitness products such as TurboFire, at right, were also a dominant category.
ost of the top-performing infomercials of 2011 are established shows that are familiar to the Infomercial Monitoring Service (IMS) rankings. Beauty products have had a stronger presence in 2011 than in recent years, with four shows ranking in the top 10, including Guthy-Renker’s Wen (No. 1) and Meaningful Beauty (No. 5). The well-received Lifestyle Lift by Lifestyle Lift Holding Inc. finished at No. 2 (rising from No. 16 last year) and Radiancy’s no! no! rose 30 spots to No. 7. Other top shows in the category include: the Tria
Laser (No. 25) by Tria Beauty; the InStyler (No. 33) by Tre Milano: Murad Resurgence (No. 42) by Murad; NuBrillance (No. 45) by NuBrilliance LLC; and MaxClarity by Stiefel Laboratories Inc. One show introduced in 2011 that has been performing well is a skin-care line targeting women with darker skin called Rx for Brown Skin. Although there has been an increase of beauty products this year, the most dominant category, by far, is once again health and fitness. Beachbody turned out four strong contenders in this category, www.responsemagazine.com 36
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TOP 50 INFOMERCIALS OF 2011
Measured from Nov. 1, 2010 through Oct. 31, 2011 RANK 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 PRODUCT NAME Wen Lifestyle Lift Nu-Wave Oven Shark Navigator Lift Away Meaningful Beauty P90X no! no! Total Gym Zumba Shark Steam Pocket Insanity Genie Bra Body Makeover Sensa Ninja 1100 TurboFire Food Lovers Fat-Loss System Advertising Profits Nopalea Wealth Without Risk 10-Minute Trainer Nutrisystem Humana Shark Vac-then-Steam Tria Laser MARKETING COMPANY
TOP 50 OF 2011
Infomercials and Spots
of
2011
M
Beauty Shines While Fitness Stays Strong in IMS Long-Form Top 50
By Peter Zalla, IMS Long-Form Manager
Guthy-Renker’s Wen is one of the many beauty products that maintained a strong presence in long-form in 2011. Fitness products such as TurboFire, at right, were also a dominant category.
ost of the top-performing infomercials of 2011 are established shows that are familiar to the Infomercial Monitoring Service (IMS) rankings. Beauty products have had a stronger presence in 2011 than in recent years, with four shows ranking in the top 10, including Guthy-Renker’s Wen (No. 1) and Meaningful Beauty (No. 5). The well-received Lifestyle Lift by Lifestyle Lift Holding Inc. finished at No. 2 (rising from No. 16 last year) and Radiancy’s no! no! rose 30 spots to No. 7. Other top shows in the category include: the Tria
Laser (No. 25) by Tria Beauty; the InStyler (No. 33) by Tre Milano: Murad Resurgence (No. 42) by Murad; NuBrillance (No. 45) by NuBrilliance LLC; and MaxClarity by Stiefel Laboratories Inc. One show introduced in 2011 that has been performing well is a skin-care line targeting women with darker skin called Rx for Brown Skin. Although there has been an increase of beauty products this year, the most dominant category, by far, is once again health and fitness. Beachbody turned out four strong contenders in this category, www.responsemagazine.com 36
Response [[[STRING]] ]
TOP 50 INFOMERCIALS OF 2011
Measured from Nov. 1, 2010 through Oct. 31, 2011 RANK 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 PRODUCT NAME Wen Lifestyle Lift Nu-Wave Oven Shark Navigator Lift Away Meaningful Beauty P90X no! no! Total Gym Zumba Shark Steam Pocket Insanity Genie Bra Body Makeover Sensa Ninja 1100 TurboFire Food Lovers Fat-Loss System Advertising Profits Nopalea Wealth Without Risk 10-Minute Trainer Nutrisystem Humana Shark Vac-then-Steam Tria Laser MARKETING COMPANY