Top glove is the largest rubber glove manufacturer in Malaysia. Its inception in Malaysia was at 1991 and it has the history of 19 years. Top glove produce many types gloves, apron, and some rubber product (Top Glove, 2010) (Appendix A).
In January 2010, production of natural rubber rose 12.3 % compared to December 2009. It increased of 48.4 % in yearly basis which about 35,524 tons of natural rubbers. In imports, natural rubber was 73,216 tons and decrease 10.8 %. The main import countries were Thailand (71.3%), Philippines (6.5%), Myanmar (4.2%), Viet Nam (3.4%) and Indonesia (3.3%). However, it increase 68.4% in import when compare with year 2010 and 2009. In export, the natural rubber shrinking 1.2% compared to December 2009 which is total 69,549 tons (Department of statistics Malaysia, 2010).
Germany, the plastic and rubber production, processing and engineering are closely connected. It mainly export to the important destinations Russia, USA, Hong Kong, Macao, France, Turkey, Poland, Italy, Spain, Great Britain, Switzerland and other countries. In 2009, German plastics producers was decline in total output from 20m tons in 2008 to 17m tons. However, it holds 22.5 percent of market share and is consider a major market whereby China hold 23.5 percent respectively since China is the main export market for German plastic and rubber machinery. Although China has takeover the leading position in market value, Germany is still leading country in term of exporting. The German plastic and rubber machinery is set to increase their sales more than 11% in year 2010 and 2011 particularly from Asia demand and this is the positive forecast make by the VDMA Plastics and Rubber Machinery Association
The objective of doing this report is to analysis the macro environment of Germany and explores new markets in Germany. Besides, we need to analysis whether it is possible for Top Glove to enter Germany’s market. We had analysis the political and economic