With more people getting tech savvy and computer literate, many Indians are looking at getting their own personal pocket PCs. From business professionals to college graduates, everyone in India seems to be harboring for a laptop. One of their main advantages over a desktop computer is the ability to carry it around and the portability factor. Laptops are generally used by those who work outside the workplace, who are heavily into graphic designing and need to stay in touch with anyone and everyone 24 x 7.
Laptops have become a symbol of status for many too. To own a laptop means you are a class apart and have an asset only the rich can afford. Even in organisations, only the senior levels are given laptops, while the lower levels are to make do with the bulky computers. As you go higher the echelons, a laptop is given to you. This marks your growth and earns a higher reputation.
There are many computer organisations that have launched in India all to woo the Indian consumer with an asset that was marked for the upper class only. Companies fighting for a share in the computer market include multinational companies like Dell, Intel, HP Compaq, Lenovo, Toshiba and others. With competition nearly neck-to-neck, all these companies try to come up with new gadgets and gizmos to entice people to buy their product and its accessories. Laptops are competing with desktops for market space and are trying to capitalize on the fact that they are portable and mobile and you can get work done anytime-anywhere.
Laptops took off when mobile services lacked the ability to take the extra step and go all out. When mobile companies tried giving access to people who were on the move, this was a great opportunity for laptop companies to make use of their own technology and create a laptop with easy accessibility.
In 2007, the laptop market grew by 84.8 per cent with Hewlett Packard (HP) retaining the first place again. They had a market niche of 37.8 per cent.