Top Ten Tips in Public Relation
Top ten Tips in Public Relation
Vinamilk Coporation – VietNam
There are many successful companies in public relation, Vinamilk is not a big company in Asia, but it has the potential to reach out to far in the future, today I will introduce some tips about Vinamilk public relation, how they get a great connection with customer although it’s till in domestic range http://www.vinamilk.com.vn/ENG/ 1. Communicating the message. “ the message lies at the heart of the strategic public relations program” (Chapter 2,page 32)
In the main page of website, we can see the slogan “Never stop growing”, which can said all about their strategic http://www.vinamilk.com.vn/ENG/ 2. Photographs. “A picture is worth a thousand word” (Chapter 3, page 46), yes they have do it, although in the picture till using some Vietnamese to caption, but everybody also can understand what the pictures are describe 3. More than name “a brand is so much more than a product name” (chapter 4, page 66). There is easy to know what their product when to hear the name. “Vinamilk”. It also can understand that product milk of Vietnam http://www.vinamilk.com.vn/ENG/?vnm=product&id=39 4. Product and service: the quality, value, innovation, ..(Chapter 5, page 74). There are not only normal milk product on Vinamilk, but they also have various product from milk such as youghurt, ice cream, cheese, soy bean milk, smoothie, with best quality in Vietnam http://www.vinamilk.com.vn/ENG/?vnm=product&id=45 5. Value of the Brand in Asia (Chapter 6, page 91), as I wrote above, Vinamilk is not a big company in Asia but it have potential to expand to worldwide 6. Strategy, messaging, and planning: A strategy and accompany message will then be developed (chapter 8, page 109) http://www.vinamilk.com.vn/ENG/?vnm=about&id=7 7. Identifying key stakeholders in the decision making process (Chapter 7, page 100). The company has public the Investor relation with all announcement, annual
Vinamilk Coporation – VietNam
There are many successful companies in public relation, Vinamilk is not a big company in Asia, but it has the potential to reach out to far in the future, today I will introduce some tips about Vinamilk public relation, how they get a great connection with customer although it’s till in domestic range http://www.vinamilk.com.vn/ENG/ 1. Communicating the message. “ the message lies at the heart of the strategic public relations program” (Chapter 2,page 32)
In the main page of website, we can see the slogan “Never stop growing”, which can said all about their strategic http://www.vinamilk.com.vn/ENG/ 2. Photographs. “A picture is worth a thousand word” (Chapter 3, page 46), yes they have do it, although in the picture till using some Vietnamese to caption, but everybody also can understand what the pictures are describe 3. More than name “a brand is so much more than a product name” (chapter 4, page 66). There is easy to know what their product when to hear the name. “Vinamilk”. It also can understand that product milk of Vietnam http://www.vinamilk.com.vn/ENG/?vnm=product&id=39 4. Product and service: the quality, value, innovation, ..(Chapter 5, page 74). There are not only normal milk product on Vinamilk, but they also have various product from milk such as youghurt, ice cream, cheese, soy bean milk, smoothie, with best quality in Vietnam http://www.vinamilk.com.vn/ENG/?vnm=product&id=45 5. Value of the Brand in Asia (Chapter 6, page 91), as I wrote above, Vinamilk is not a big company in Asia but it have potential to expand to worldwide 6. Strategy, messaging, and planning: A strategy and accompany message will then be developed (chapter 8, page 109) http://www.vinamilk.com.vn/ENG/?vnm=about&id=7 7. Identifying key stakeholders in the decision making process (Chapter 7, page 100). The company has public the Investor relation with all announcement, annual