Topic Starbucks 1
Topic: Starbucks Marketing Strategy
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Introduction
Starbucks Coffee is one of the companies that produce quality products and services. Starbucks started as a single store and through the years it has grown to a company that has over sixteen thousand stores worldwide. Starbucks has managed to maintain its reputation well-known commitment to employee satisfaction and product quality. Starbucks has some key strategies that have led to its success. Some of the key strategies include marketing strategies, acquisition strategy, strategic alliance strategy, and product differentiation strategy. All of these strategies have derived substantially reasonable advantage over its competitors. Starbucks marketing strategies have promoted their company, and they have been effective.
A few points to learn from Starbuck marketing strategy include customer satisfaction, innovation, brand marketing, Corporate Social Responsibility (CSR), favorable working environment and smart partnerships. Customer satisfaction is fundamental to marketing strategy for both small and big businesses. Starbucks marketing strategy outlines that customers are the lifeline of any business. Treating customers well, with respect and ensure that the customers get value of their money will lead to customer satisfaction. Customer satisfaction gives the business owners a large clientele hence increasing sales and maximizing the profits. Creativity and introducing new ideas adds value to products and services. Through the years, Starbucks have added new flavors with good aroma to their coffee and also added a new menu to their food. To add to innovation, Starbucks is one of the first businesses to offer internet services to their stores for their customers. Another key point to note is brand marketing that entails word of mouth, advertising and producing high-quality products and services. Starbucks has been doing brand marketing through brand awareness
Name:
Course:
Instructor’s Name:
Date:
Introduction
Starbucks Coffee is one of the companies that produce quality products and services. Starbucks started as a single store and through the years it has grown to a company that has over sixteen thousand stores worldwide. Starbucks has managed to maintain its reputation well-known commitment to employee satisfaction and product quality. Starbucks has some key strategies that have led to its success. Some of the key strategies include marketing strategies, acquisition strategy, strategic alliance strategy, and product differentiation strategy. All of these strategies have derived substantially reasonable advantage over its competitors. Starbucks marketing strategies have promoted their company, and they have been effective.
A few points to learn from Starbuck marketing strategy include customer satisfaction, innovation, brand marketing, Corporate Social Responsibility (CSR), favorable working environment and smart partnerships. Customer satisfaction is fundamental to marketing strategy for both small and big businesses. Starbucks marketing strategy outlines that customers are the lifeline of any business. Treating customers well, with respect and ensure that the customers get value of their money will lead to customer satisfaction. Customer satisfaction gives the business owners a large clientele hence increasing sales and maximizing the profits. Creativity and introducing new ideas adds value to products and services. Through the years, Starbucks have added new flavors with good aroma to their coffee and also added a new menu to their food. To add to innovation, Starbucks is one of the first businesses to offer internet services to their stores for their customers. Another key point to note is brand marketing that entails word of mouth, advertising and producing high-quality products and services. Starbucks has been doing brand marketing through brand awareness