Mass Media
1 “The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power, because they control the minds of the masses.” (Graham Greene, English writer) [(a) define the notion of mass media; (b) classify all the existing types of mass media (print and electronic); (c) explain the functions fulfilled by the media and comment on the recent trends].
Ответ :Mass media (that is, the press, the radio, television, internet) provideinstant, in-depth coverage of an event in the life of society. They inform, educate and entertain people. They also influence the way people look at the world and make them change their views. Mass media mould public opinion. Millions of people in their spare time watch TV and read newspapers.
All information is controlled by politicians. Graham Greene, English writer says in his article that they have the power to make the innocent guilty and to make the guilty innocent, and that’s power. For example, European media bend the truth, dramatize an eventthatRussia has declared war on Ukraine. In fact, it is not true. Ukrainian troops are fighting with their people. It means that Mass media gives such information and people believe in it.
2. “Good news isn’t news. Bad news is news.” (Henry Luce, founder of the magazine “Time”) [(a) provide a number of factors that constitute news value; (b) illustrate them by examples of news events covered in various mass media; (c) state which of the criteria of newsworthiness seem to be of primary importance to you.]
Ответ :A number of factors that constitute news value:
- Impact. the greater the consequence, and the larger the number of people for whom an event is important the greater the newsworthiness.
- Timeliness . An event may have occurred in the past but only have been learned about recently.
-Proximity: Closeness of the occurrence to the audience (Information is understandable to some