topman marketing mix

Marketing mix
Topman

The product recently purchased is a t-shirt from the retailer Topman; the t-shirt is of decent quality for a mass-produced item the product doesn’t have a long life due to changes in fashion which is reflected in the price.
Topman have a variety of different ranges within stores to accommodate for their target market.

“Topman ensure that there is stock that is seasonal and trend led, as well as always offering a basics range. With every range of stock they release, they have a variation of different patterns, colours and prints which again are seasonal” (scribd,2013)

Topman offer affordable pricing strategies that suits their target audiences low disposable budgets, one main audience is students who have limited budgets.
Compared to other brands Topman’s pricing tends to be reasonable for the items its sells by having the lower prices it allows its customers to get the look of high fashion houses for a lot less. Topman also has higher priced items which are generally sold online or in flagship stores this allows them to diverse in to other audiences who have more disposable budgets.

Topman sells through are range of distribution channels, including their own stores, either stand alone or partnered with Topshop. Topman also uses concession outlets in department store such as Debenhams and Selfridges & Co. Topman is also available online through an international website, the site stocks a range of product some of which are exclusive to the website. The arcadia group have been expanding to other parts of the world and are now available in many international countries including America, Australia and across Europe.

Topman offer many different promotions seasonally including the upto sales throughout the year. One main promotion offered is student discount which is generally upped when the new university term starts as student have just received their loans. Other promotions offered are discounts if a store card is opened along with the purchase. The campaigns run are shown on big boards in store, flyers around the store, on clothing hanger’s, magazines and across the Internet. Topman rely heavily on social media for promotions and advertising as they don’t use television campaigns, other methods used to show the promotions are through word of mouth especially when student events are run.

Sources used
Topman research document http://www.scribd.com/doc/125399832/2/Current-Marketing-Mix, 2013

The product recently purchased is a t-shirt from the retailer Topman; the t-shirt is of decent quality for a mass-produced item the product doesn’t have a long life due to changes in fashion