Topshop
Strengths
Topshop being a popular brand never fails to have the latest styles and fashion trends.
It not only has a large variety of mens and womens clothes it also has adjoined and opened other stores which target different age groups and styles.
Topshop has been linked with major designers and celebrities like Kate Moss who has further helped promote the brand and its quality.
Weaknesses
Although aimed at a younger target market Topshop is said to be slightly higher priced than the average young person can afford.
Their quality may not always be to the standard of the consumers desire.
Opportunities
Topshop is a powerful and strong brand which is able to further expand in their branch locations nationally and stores …show more content…
Since Topshop caters for everyday, business and eveningwear this allows the consumer to have a wide selection of clothes and accessories which gives them a good buying experience all in the one store.
Price
As prices start from mid to high range, Topshop is targeted to the wealthier youth or young business women audience. As simple t-shirts and tanks start at $30-40 and sweaters dresses can range from $80 - $150 it can be slightly pricey for average consumer, who could feel obliged to shop somewhere else.
Service
Service in Topshop is relatively good, with sufficient staff in each outlet ready to assist you with everything you should need. There are always enough cashiers so you don’t have to wait long for a payment and staff normally help take your clothes to the fitting room, so you can still conveniently look
Topshop being a popular brand never fails to have the latest styles and fashion trends.
It not only has a large variety of mens and womens clothes it also has adjoined and opened other stores which target different age groups and styles.
Topshop has been linked with major designers and celebrities like Kate Moss who has further helped promote the brand and its quality.
Weaknesses
Although aimed at a younger target market Topshop is said to be slightly higher priced than the average young person can afford.
Their quality may not always be to the standard of the consumers desire.
Opportunities
Topshop is a powerful and strong brand which is able to further expand in their branch locations nationally and stores …show more content…
Since Topshop caters for everyday, business and eveningwear this allows the consumer to have a wide selection of clothes and accessories which gives them a good buying experience all in the one store.
Price
As prices start from mid to high range, Topshop is targeted to the wealthier youth or young business women audience. As simple t-shirts and tanks start at $30-40 and sweaters dresses can range from $80 - $150 it can be slightly pricey for average consumer, who could feel obliged to shop somewhere else.
Service
Service in Topshop is relatively good, with sufficient staff in each outlet ready to assist you with everything you should need. There are always enough cashiers so you don’t have to wait long for a payment and staff normally help take your clothes to the fitting room, so you can still conveniently look