topshop marketing plan
Name:Yutian Wang
ID:43228259
Business Name:Topshop
Email Address: wangyt_1002@hotmail.com
TOPSHOP
Marketing Plan Prepared: [25 Dec 2013]
Table of Contents
1
Marketing Plan Summary
[Please complete this page last]
[The marketing plan summary is a snapshot of your more detailed answers from your marketing plan. It should be easy to read and simple to follow. ]
Introduction of Topshop
Business name: Topshop Corporation
Business structure: Topshop Corporation is owned by Arcadia Group Ltd, which have 75% shares of Topshop Corporation
ABN: 48 151 420 549
ACN: #088239838
Business location: The Headquarter is set in London, United Kingdom, having four stores in Australia now
Date established: 1964
Business owner(s): CEO: Katie Foster Owner: Sir Philips Green
Products or Services: Fashion clothing, shoes, make-up and accessories
Market Overview
Target market: The Topshop Corporation focus on the customers of young people, who is between 15 and 30 years old, especially for young females who likes to pubbing, clubbing and have a sense of fun. For this moment, our consumer market niche is not the higher income level but the young people on budget.
Customer profile:
Our customer profile is young people driven by a need to be fashionable and trendy, they like all trend setting magazines. Our brand also appears to students, professionals, fashion taste makers and high profile A-List stars alike.
Competitor profile:
The main competitors includes H&M, Zara, French Connection and GAP. These companies are all retailer corporations, which has international business and online retail stores, and larger market shares in fashion retail market comparing with Topshop.
Marketing Objectives
Goals . The objectives can be divided into two parts. Firstly, the Topshop Corporation is focusing on the international
ID:43228259
Business Name:Topshop
Email Address: wangyt_1002@hotmail.com
TOPSHOP
Marketing Plan Prepared: [25 Dec 2013]
Table of Contents
1
Marketing Plan Summary
[Please complete this page last]
[The marketing plan summary is a snapshot of your more detailed answers from your marketing plan. It should be easy to read and simple to follow. ]
Introduction of Topshop
Business name: Topshop Corporation
Business structure: Topshop Corporation is owned by Arcadia Group Ltd, which have 75% shares of Topshop Corporation
ABN: 48 151 420 549
ACN: #088239838
Business location: The Headquarter is set in London, United Kingdom, having four stores in Australia now
Date established: 1964
Business owner(s): CEO: Katie Foster Owner: Sir Philips Green
Products or Services: Fashion clothing, shoes, make-up and accessories
Market Overview
Target market: The Topshop Corporation focus on the customers of young people, who is between 15 and 30 years old, especially for young females who likes to pubbing, clubbing and have a sense of fun. For this moment, our consumer market niche is not the higher income level but the young people on budget.
Customer profile:
Our customer profile is young people driven by a need to be fashionable and trendy, they like all trend setting magazines. Our brand also appears to students, professionals, fashion taste makers and high profile A-List stars alike.
Competitor profile:
The main competitors includes H&M, Zara, French Connection and GAP. These companies are all retailer corporations, which has international business and online retail stores, and larger market shares in fashion retail market comparing with Topshop.
Marketing Objectives
Goals . The objectives can be divided into two parts. Firstly, the Topshop Corporation is focusing on the international