Ross J.E. (1999) defines total quality management as "the integration of all functions and processes within an organization in order achieve continuous improvement of the quality of goods and services the goal is customer satisfaction" (p. 1). The various functions within an organization that contribute to the continuous improvement of products and services include; marketing, finance, design, and customer service. These elements contribute to an organization standing out among the various competitors locally and globally.
Organizations want to retain and recruit customers and in order to do this the organization needs to create a strategy who is customer focused. According to Burrill and Ledolter (1999), "customers want quality, and to satisfy this want, organizations must provide customer-driven quality" (p. 8). Customers expect to receive a product that lives up to the advertising of this product or service. This has created a need for organizations to not only create a quality product or service but to also persuade consumers that their products are of the best quality.
How Globalization Impacts Total Quality Management In today 's age of increased competition due to globalization, organizations have to increase the quality of its products and services as well as its customer service. According to Godfrey (2000), "globalization affects quality in many ways. Some of the most noticeable are people 's rising expectations and their demand for products and services of equal quality to
References: urrill, C.W., & Ledolter, J. (1999). "Achieving Quality through Continual Improvement". 1e, John Wiley & Sons, Inc. Godfrey, A.B. (2000). "Global Quality" Quality trends affect businesses around the world. Electronic document, retrieved on September 13, 2007 from:http://www.qualitydigest.com/jan01/html/godfrey.htmlManufacturing Concepts (2006). "Total Quality Management vs. Traditional Management Styles". Electronic document retrieved on September 13, 2007 from: http://www.leanmanufacturingconcepts.com/TQMVsTraditionalManagementStyle.htmRoss, J.E. (1999). "Total Quality Management: Text, Cases, and Readings". Third Edition. CRC Press, 1999. Weaver, T. (1992) "Total Quality Management" ERC Digest, Number 73. Electronic document, retrieved September 13, 2007 from:http://www.ericdigests.org/1992-2/total.htm