Tour Operator
Tour Operator
Table of contents
1. Introduction 3
2. The role tour operator 3
3. Different Type of Tour Operators 3
a. The Domestic Operators 3
b. The Incoming Tours Operators 3
c. Mass Market tour operators 3
d. Specialist tour operators 3
e. Independent tour operator 3
4. Forces affecting on tour operators 4
a. External 4
b. Internal: 4
5. Package Holiday or Inclusive Tour 4
a. Inclusive tour Product Transport 4
b. Inclusive tour Product-Accommodation 4
c. Inclusive Tour Product Transfer and extra 4
6. Planning, marketing and negotiating package tours 5
a. Market research 5
b. Negotiating 5
1. Airline Negotiation 5
2. Accommodation negotiations 5
3. Transfers and Ancillary services Negotiations 6
7. Associated bodies 6
8. Future of Tour Operators 6
Conclusion: 6
1. Introduction
Tourism is one of the world’s largest industries and the most fragmented. Within this industry, tour operators play an essential part, as they represent a central connection between tourists and tourism service provider.
This report will examine the link between tour operators and other sector of the travel and tourism industry by identifying different products and services provided by tour operators for different target markets. Different factors influencing this sector will be explained as well as and the implication of vertical and horizontal integration within this sector. Finally a brief analysis of the future of tour operators will be given and this is based on research and finding.
2. The role tour operator
According to Pro-Poor Tourism (2004) tour operators are businesses that mix two or more travel services such as transport, accommodation, catering, and entertainment, and sell them directly or through travel agencies to final consumers as a single product. A tour operator is thus a crucial link in the distribution chain, representing the central connection between customers and providers of tourism services, and thus has the
Table of contents
1. Introduction 3
2. The role tour operator 3
3. Different Type of Tour Operators 3
a. The Domestic Operators 3
b. The Incoming Tours Operators 3
c. Mass Market tour operators 3
d. Specialist tour operators 3
e. Independent tour operator 3
4. Forces affecting on tour operators 4
a. External 4
b. Internal: 4
5. Package Holiday or Inclusive Tour 4
a. Inclusive tour Product Transport 4
b. Inclusive tour Product-Accommodation 4
c. Inclusive Tour Product Transfer and extra 4
6. Planning, marketing and negotiating package tours 5
a. Market research 5
b. Negotiating 5
1. Airline Negotiation 5
2. Accommodation negotiations 5
3. Transfers and Ancillary services Negotiations 6
7. Associated bodies 6
8. Future of Tour Operators 6
Conclusion: 6
1. Introduction
Tourism is one of the world’s largest industries and the most fragmented. Within this industry, tour operators play an essential part, as they represent a central connection between tourists and tourism service provider.
This report will examine the link between tour operators and other sector of the travel and tourism industry by identifying different products and services provided by tour operators for different target markets. Different factors influencing this sector will be explained as well as and the implication of vertical and horizontal integration within this sector. Finally a brief analysis of the future of tour operators will be given and this is based on research and finding.
2. The role tour operator
According to Pro-Poor Tourism (2004) tour operators are businesses that mix two or more travel services such as transport, accommodation, catering, and entertainment, and sell them directly or through travel agencies to final consumers as a single product. A tour operator is thus a crucial link in the distribution chain, representing the central connection between customers and providers of tourism services, and thus has the
Bibliography: Beech, J. and Chadwik, S, The business of Tourism Management, Essex: Pearson Education Limited. FTO(2006) Tour Operators and Travel Agents[online]. Available at: http://www.fto.co.uk//operators-factfile/tour-operators/ Holloway. J (2009). The business of tourism. 8th Edition. Essex: Pearson Education Limited Mintel Package Holidays - UK - July 2010 [Online] Available at http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=479781/display/id=539399 Page, S. (2007). Tourism Management. 2nd ed. Oxford: Elsevier Ltd. Pender, L (2001). Travel Trade And Transport An Introduction. Wilts: continuum Laws, E. (1997). Managing Packaged Tourism. International Thomson Business Press.London Visit England. (2009) Top 20 UK attractions – free [online]. Available at: http://www.enjoyengland.com/Images/Top%2020%20UK%20Attractions%20-%20free-%20Quark_Layout%202_tcm21-194625.pdf http://www.travelblogexchange.com/profiles/blogs/agent-tour-operator-influence?xg_source=activity