Tourism and Beach Resort

Description:

Beach resort is one of the places use for relaxation or recreation through attracting visitors during holidays and vacations. The beach resort attempts to provide for most of a vacationer 's wants while remaining on the premises such as food, drink, lodging, sports, entertainment, and shopping.
The researcher chose the Malabrigo beach resort as his site for this paper. Malabrigo beach resortis an unknown beach. It lies on a spacious half hectare property facing Verde Island and Mindoro Island. The water is crystal clear especially during summer. Several areas of the Malabrigo coast are protected marine life sanctuaries which makes it a perfect place for snorkling and scuba diving. Also, the century-old Punta Malabrigo Lighthouse is just a 15 minute hike up a cliff which rewards a spectacular view of the ocean.
The ambiance in the beach resort is peaceful and relaxed. Shady trees are abundant with hammocks in between where you can enjoy or simply take a nap. The beach front is very clean and very well maintained.
Since Malabrigo beach resort is just a simple beach and not famous, the researcher will propose or suggest more improvements that would help the beach resort to be well-known.

Objectives & goals * Beach resort is a recreation and relaxation venue that aims * To entertain its domestic and foreign customers with total customer service at reasonable costs. * To maximize the benefits of available telecommunications and internet technology to expand our market and promote tourism in the Philippines. * To provide employees with decent living and working conditions and an environment where they feel valued and happy. * To promote efficiency, courtesy and fairness.

Current Data: * From Research * According to MedzCajanding, last January 2010 they went in MalabrigoBatangas and she said that “Wonderful place. We just hope they will finish the road soon, to encourage even more tourists to visit. Malabrigo is good for trekking, the road is all zigzaggy and the view along the way is fabulous”. * Last June 2011 there’s an anonymous person said that “grabegandang place puntana kayo. These place is so relaxing. I never forget after playing dota with my co-workers past midnight waiting for others in makati for rendezvous… hahahim so excited to see the actual place and feel the warm and sunny beach. As i expected it’s really great and relaxing. nakakaalisngpagod. kahitnanakakatakotangdaandahilmatarik…. kapalitnamananggandang place”.

Driving directions:
From SLEX, take the new Star Toll Highway and exit at Batangas City. ( approx. 2hr drive from Sucat exit )
Turn left going towards city proper and take the road going to Lobo town ( If you see Pontefino hotel you are on the right direction – approx 45 min drive )
Upon reaching Lobo town, take road leading to Bo. Malabrigo.Its about 7kms away. ( approx 15 min drive)
There will be signs pointing you to Malabrigo Beach Resort or simply ask any friendly Loboans for directions.

Definition of the Tourism Product:

• Tourism Markets:

The market situation of the beach resort industry in the Philippines will depend on the climate in the Philippines, people’s interest, people’s income, and popularity of the resort.

1. Climate in the Philippines * Philippines is a tropical country. The beach resort become in demand during dry season and summer vacation. Filipinos and Foreigners spends their time going to resort or even make a reservation because they wanted to be relax. 2. People’s interest * People visit the beach resort because they want to spend their time on it, to have a peaceful mind, to be relaxed, unwind and for a reasonable purpose like: * to celebrate the debut, * weddings, * baptismal, * and many more. 3. People’s income * People earn different income depending on the jobs they have. Some people who earn 20k-50k monthly have the capacity to go to resort because they can afford all the expenses of the beach resort. * However, there are people cannot afford to go to beach resort because their income was sufficient only to provide their personal needs and to pay the household expenses. This people choose to stay at home rather than going to resort. 4. Popularity of the beach resort * The resort will become in demand to people because of its popularity and strategies like promos, to attract people, to patronize the different services of the beach resort. * However, there are people will continuously patronizing the beach resort even if it is not popular depending on its location like of how far or near it is. It is because they do not want to feel a hassle travel and also because they want to lessen their transportation cost in going to beach resort.

Target Customers * Foreign or local people * Family * Professionals * Business Persons * Group of Friends The Following are the packages of the services being offered * Family Fun * Dining and Entertainment * Weddings * Meetings * Spa

Activities: * Fun rides * Zip line * Wall climbing * Snorkling * Scuba diving * Boat ride * Fishing
Marketing Strategies: 1. Service Strategies * Superior in Service Quality versus competitors. * People can enjoy and experience different services offer by the resort such as family fun, dining and entertainment, weddings and meetings 2. Price Strategies * The entrance fee will be a slightly premium price over most competitors. * Those aged below 3 are free to enter in resort 3. Place Strategies * A place where people can enjoy and experience different services offer by the resort. * A place where people can relax, unwind, bond with their families or friends. 4. Promotion Strategies * The promotion strategies include internet, magazines, billboard, endorsing with the family, friends, relatives, and neighbors. * Website * The resort need to make its own website in promoting the business and its services. It contains the history of the resort, description of different services, mission and vision, address, contact number for reservation or for other information, features and facilities of the resort. * Fliers * This contains the services being offered by the resort, mission and vision, address, contact number for more information, and different promos of the resort. This will be given to those people who use public utility vehicles. Also, it will be done in crowded places. * Billboards * This will be built in crowded areas in the Philippines to be known easily by the people, and to lessen the costs for billboard publishing. The logo and some features of the resort will be seen there as well as the address and contact person and number of the resort. * Television commercials * Business owners do not want to spend lots of money in promoting its business because the business is just starting that is why the budget is not enough to sustain the expenses in TV commercial. They should first accommodate the request of some famous people who works in network industry to become one of their sponsors in event/programs in television. As a result, the resort will be given a chance to be promoted by thanking it for the sponsorship. This will lessen the costs of having own television commercial in advertising the resort.

* Magazines & Newspaper * Also the resort will be featured in it so that it will be recognized easily by the people especially those who spends their time in seeing and reading magazines and newspaper. The page contains the services, features, facilities of the resort, the address and contact person and number of the resort and its tagline.

Accommodations:Products’ features & benefits

1. Rooms Types: * Family * Single/Double Occupancy

2. Facilities/Amenities:

* 22 Air-Conditioned (AC) rooms * 2 storey open pavilion * 1 convention/function area (30 sitting capacity) * View decks * Picnic areas * Beach cottages * Beach umbrellas/tables * Shower areas * BBQ/Grill facilities * Restaurant/Bar * Videoke * Mini Store * Parking

Feasibility of projects:

* Workers or Local community * They are involved in setting goals and also provide them with decent living and working conditions and an environment where they feel valued and happy. * A community is a group or society, helping each other. * Voluntary sector * Not-for-profit segment of an economy. * Public Sector can be in partnership with the private sector * They can help Malabrigo beach resort for the improvements of the beach.

In order to achieve our goal for this project, we decided to make a process flow indicated in Figure 1 in accordance to our time table we made.

Figure 1
Process Flow

Possible Business
Output
First Business Proposal
Research for the resort and target market.
Design for the final business.
Output and presentation of the business.

Project Schedule
Time Frame: 5 Weeks
Table 1
Time Table

Week 1 | Come up with a Possible Business | Week 2 | Business Proposal | Week 3 | Researching for the resort and target market | Week 4 | Designing of the prototype and business proposal | Week 5 | Finished business and Proposal |

Recommended Course of Action:
The beach resort should have Management Process like, * Control Environment * Establishes the tone of a company, influencing the control consciousness of its employees.

Components: 1. Management philosophy and operating cycle * it requires certain positive management actions.

2. Integrity and ethical values * it is the ethical and unethical behaviors of managers/owners and employees.

3. Commitment to competence * Firms must recruit competent and trustworthy employees to encourage initiative and creativity and to react quickly to changing conditions.

4. The Board of Directors and the Audit Committee * it should appoint an audit committee of outside directors.

5. Organizational Structure * Identifies the framework of formal relationships for achieving firm objectives.

6. Assignment to authority and responsibility * Authority is the right to command subordinates based on rank or formal position. * Responsibility is one’s obligation to perform assigned duties and to be held accountable for the results attained. 7. Human resources policies and practices * Involves a consideration of policies regarding the recruitment, orientation, training, motivation, evaluation, promotion, compensation, counseling, discharge, and protection of employees.

Additional recommended course of action: This study will primarily benefit the students of any courses especially in tourism management, HRM, business management, students of marketing management, and also the managers/residence of Malabrigo beach resort, and the community/workers in Malabrigo beach resort because the information from this research would increase their knowledge and awareness on how the beach resort will become popular and to be recognized as one of the beach in Batangas best for relaxation and recreation venue offering best value to customers/tourists/vacationers through a balance of affordable prices, quality services and accommodations, topped with warm Filipino hospitality.
For students, this study will help them on how they should know all about the tourism planning and development in preparation for the real world waiting for them after college.
For managers/residence/community of Malabrigo beach resort, they will know how they can improve, maintain, and encourage their customers/tourist/vacationers to be more committed and loyal in Malabrigo beach resort.

Lessons Learned (in TPAD and the preparation of your report) * Developed tourist resources are cultural appraisals, considered by society to be of economic value. * Tourism planning for resources became vital as it could minimize the cost of tourism and to maintain integrity of the resource base. * Tourism is about marketing of the enjoyable and other features of a travel destination, provision of facilities and services for the pleasure travelers (tourists).

References

Retrieved September 21, 2012 from http://www.businesslink.gov.uk/bdotg/action/detail?type=RESOURCES&itemId=1074405311

Retrieved September 26, 2012 from http://en.wikipedia.org/wiki/Community Retrieved September 26, 2012 from http://en.wikipedia.org/wiki/Control_environment Retrieved September 26, 2012 from http://en.wikipedia.org/wiki/Marketing_strategy Retrieved September 26, 2012 from
http://www.wayph.com/punta-malabrigo-beach-resort-lobo-batangas/

References: Retrieved September 21, 2012 from http://www.businesslink.gov.uk/bdotg/action/detail?type=RESOURCES&itemId=1074405311 Retrieved September 26, 2012 from http://en.wikipedia.org/wiki/Community Retrieved September 26, 2012 from http://en.wikipedia.org/wiki/Control_environment Retrieved September 26, 2012 from http://en.wikipedia.org/wiki/Marketing_strategy Retrieved September 26, 2012 from http://www.wayph.com/punta-malabrigo-beach-resort-lobo-batangas/