Tourism and the Media
| Tourism and the Media | Assignment One | | Claire Willis | 1/23/2013 |
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Contents Executive Summary 1 Introduction 2 Media 2 Print Media 3 Newspapers 3 Broadsheets 3 Middle-Tabloids 3 Tabloids 3 Magazines 5 Trade, Professional & Business Magazines 5 Consumer Magazines 5 How companies can use print media for promotion 7 Electronic Media 7 Television 7 TV Programmes 7 TV Adverts 7 How companies can use television for promotion 8 Social Media 8 How companies can use social media for promotion 10 Platforms for promotional purposes 10 Recommendations 11 Bibliography 12 Appendix 14
Executive Summary
This report discusses and evaluates different forms of media which could be used for the Adventure Company promotions. The forms of media which has been evaluated are; print media (newspapers and magazines), electronic media (television) and social media by having a list of the advantages and disadvantages of each form of media can help make a decision whether it would be suitable form of media to use for promotion. The recommendations given are to use all the different forms of media discussed in the report, however use them is multiple ways and during different periods of the year. The main form of media that should be used is social media such as Facebook, Twitter and blogging due to them being free, easy to update and can market different markets.
Introduction
Communication is a process, whether we recognise it not or not, we have no choice but to communicate. Lasswell (1948, cited in Baran 2010 pg. 4) discussed that communication should be about five questions; Who? Say What? Through which channel? To whom? With what effect? This questions can help make sure that companies are communicating correctly and efficiently.
One model of communication is the Osgood and Schramm’s model (figure 1). This model discusses that communication between people is that there isn’t an identifiable source or a
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Contents Executive Summary 1 Introduction 2 Media 2 Print Media 3 Newspapers 3 Broadsheets 3 Middle-Tabloids 3 Tabloids 3 Magazines 5 Trade, Professional & Business Magazines 5 Consumer Magazines 5 How companies can use print media for promotion 7 Electronic Media 7 Television 7 TV Programmes 7 TV Adverts 7 How companies can use television for promotion 8 Social Media 8 How companies can use social media for promotion 10 Platforms for promotional purposes 10 Recommendations 11 Bibliography 12 Appendix 14
Executive Summary
This report discusses and evaluates different forms of media which could be used for the Adventure Company promotions. The forms of media which has been evaluated are; print media (newspapers and magazines), electronic media (television) and social media by having a list of the advantages and disadvantages of each form of media can help make a decision whether it would be suitable form of media to use for promotion. The recommendations given are to use all the different forms of media discussed in the report, however use them is multiple ways and during different periods of the year. The main form of media that should be used is social media such as Facebook, Twitter and blogging due to them being free, easy to update and can market different markets.
Introduction
Communication is a process, whether we recognise it not or not, we have no choice but to communicate. Lasswell (1948, cited in Baran 2010 pg. 4) discussed that communication should be about five questions; Who? Say What? Through which channel? To whom? With what effect? This questions can help make sure that companies are communicating correctly and efficiently.
One model of communication is the Osgood and Schramm’s model (figure 1). This model discusses that communication between people is that there isn’t an identifiable source or a
Bibliography: Baran, J, S. (2010) Introduction to Mass Communication; media literacy and culture McGraw-Hill BBC (2011) how specialist micro TV stations focus on niche markets [online] last accessed on 2nd December 2012 at: http://www.bbc.co.uk/news/business-12669145 Falcon Holidays (2012) Falcon Holidays Summer 2012 TV ad [online] last accessed on 14th January at: http://www.youtube.com/watch?v=Q_E18BvnJN4 Hudson, S (2008) Tourism and Hospitality Marketing: a global perspective, London: Sage. O’Shaughnessy, M. Stadler, J. (2008) Media and Society: An Introduction Oxford University Press Oelkers, D Press Gazette (2012) Full breakdown of magazine sales for first half of 2012 [online] last accessed on 23rd December at: http://www.pressgazette.co.uk/node/498600 Safko, L Morgan, N. & Pritchard, A. (2001) Advertising in Tourism and Leisure Butterworth-Heinemann Appendix Appendix Two-ABC-National Dailies, October 2012 The Guardian (2012) ABCs: National daily newspaper circulation October 2012 [online] last accessed on 14th December at: http://www.guardian.co.uk/media/table/2012/nov/09/abcs-national-newspapers Appendix Three-Full breakdown of magazine sales for first half of 2012 Press Gazette (2012) Full breakdown of magazine sales for first half of 2012 [online] last accessed on 23rd December at: http://www.pressgazette.co.uk/node/498600 Express Travel World (2012) Express Travel World [online] last accessed on 10th December at: http://travel.financialexpress.com/latest-issue/948-november-2012 Appendix Six-Adventure Company TV advertisement Adventure Company (2012) what is an Adventure Company [online] last accessed at 14th December at: http://www.youtube.com/watch?v=kC0Ja4d815E Appendix Seven-Niche TV Advert Falcon Holidays (2012) Falcon Holidays Summer 2012 TV ad [online] last accessed on 14th January at: http://www.youtube.com/watch?v=Q_E18BvnJN4 Appendix Eight-Popular TV advert Thomas Cook (2013) Thomas Cook TV ad (December 2012) - the Thomas Cook 'Bus ' ad! [online] last accessed on 15th January 2013 at: http://www.youtube.com/watch?v=CGVTYM34ZFA Appendix Eleven-Travel Blog- Adventure tours Australia (2012) Adventure tours Australia [Facebook] last accessed on 8th November https://www.facebook.com/AdventureToursAustralia Appendix Twelve- State of the blogging World-BlogWorld (2012) State of the Blogging World in 2012 [online] last accessed on 18th January at: http://www.blogworld.com/2012/07/25/state-of-the-blogging-world-in-2012/