The purpose of the report is to evaluate the importance of a major global tourism event to the future prospects of a tourist destination. Thus it chooses the Beijing Olympics Games to explore. This report can be divided into 5 main parts. First part is summarizing Beijing Olympic Games on the impact of tourism industry. It will explore from three aspects which include the image of the country, the tourist source and tourism environment. Second part is overviewing Beijing Olympic Games makes the Beijing a unique tourist destinations. The next part is analyzing two major tourism dimensions of Beijing Olympic Games. The last part is a brief conclusion about the final results.
It is easy to find that a major global tourism event really can benefit the future prospects of a tourist destination. The Beijing Olympic Games improve the image of the host country as well as the host city through improving the tourist infrastructure, developing the tourism market and use the ecological tourism and the mainstream tourism to attract the tourist and develop the city.
Contents Executive Summary 1 1.0 Introduction 3 2.0 Beijing Olympic Games on the impact of tourism industry 3 2.1 Beijing Olympic Games to enhance China's overall tourism image 3 2.2 Beijing Olympic Games for tourism to attract a large number of tourist source 4 2.3 Beijing Olympic Games for the tourism industry to create a good tourism environment 4 3.0 Beijing Olympic Games makes the Beijing a unique tourist destination 5 4.0 Two major tourism dimensions of Beijing Olympic Games 6 5.0 Conclusion 8 6.0 Reference 9
1.0 Introduction
Obviously, a major global tourism event such as the Olympic Games, The World Cup and The World EXPO can affect a tourist destination deeply. This report will choose the Beijing Olympics to evaluate the importance of a major global tourism event to the future prospects of a tourist destination. With the modern Olympic Games,