Tourism in Singapore
CASE STUDY IN TRAVEL, HOSPITALITY AND TOURISM
Tourism in Singapore
6 May 2013
Table of Contents
1 Introduction
The Singapore Tourist Promotion Board was first established in 1964 with the mandate to promote Singapore as a tourist destination. We began work with a small staff strength of 25 and that year, we welcomed 91,000 visitors. The Merlion was created as a symbol as part of marketing campaigns. (Anon., 2013)
Travel agent licensing and tourist guide training were established and through the 1960s and 70s, infrastructural development and tourist attractions such as Jurong BirdPark were actively encouraged. In the 1980s, the board implemented saving of our historic districts, such as Chinatown and the rejuvenation of the Singapore River.
All of which that have had happened, made Singapore where we are standing in the tourism sector today.
2 Environment Impacts
Any form of industrial development will bring impacts upon the physical environment. The quality of the environment, both natural and man-made, is essential to tourism. In Singapore, the tourism sector dominates the country’s economy.
In the post-independence policy of economic and urban growth, Singapore has been radically transformed from a largely low-rise colonial trading position to a predominantly high-rise, modern post-industrial city-state. In the development process, while large areas of nature vegetation have been cleared, a network of greenery has been carefully introduced to improve the quality of the urban environment and transform Singapore into a garden city.
However, tourism 's relationship with the environment is complex which involves many positive and negative environmental effects.
2.1 Positive Impacts
Tourism has the potential to create beneficial effects on the environment by contributing to environmental protection and conservation. It is a way to raise awareness of environmental values and it can serve as a tool to finance protection of
Tourism in Singapore
6 May 2013
Table of Contents
1 Introduction
The Singapore Tourist Promotion Board was first established in 1964 with the mandate to promote Singapore as a tourist destination. We began work with a small staff strength of 25 and that year, we welcomed 91,000 visitors. The Merlion was created as a symbol as part of marketing campaigns. (Anon., 2013)
Travel agent licensing and tourist guide training were established and through the 1960s and 70s, infrastructural development and tourist attractions such as Jurong BirdPark were actively encouraged. In the 1980s, the board implemented saving of our historic districts, such as Chinatown and the rejuvenation of the Singapore River.
All of which that have had happened, made Singapore where we are standing in the tourism sector today.
2 Environment Impacts
Any form of industrial development will bring impacts upon the physical environment. The quality of the environment, both natural and man-made, is essential to tourism. In Singapore, the tourism sector dominates the country’s economy.
In the post-independence policy of economic and urban growth, Singapore has been radically transformed from a largely low-rise colonial trading position to a predominantly high-rise, modern post-industrial city-state. In the development process, while large areas of nature vegetation have been cleared, a network of greenery has been carefully introduced to improve the quality of the urban environment and transform Singapore into a garden city.
However, tourism 's relationship with the environment is complex which involves many positive and negative environmental effects.
2.1 Positive Impacts
Tourism has the potential to create beneficial effects on the environment by contributing to environmental protection and conservation. It is a way to raise awareness of environmental values and it can serve as a tool to finance protection of
Bibliography: Anon., 2013. Singapore Tourism Board. [Online] Available at: https://app.stb.gov.sg/asp/abo/abo.asp Anon., 2013. Statistics Singapore - Latest Data. [Online] Available at: http://www.singstat.gov.sg/statistics/latest_data.html#12 Lew, A. A., 1992. Perceptions of Tourists and Tour Guides in Singapore. In: Journal of Cultural Geography Vol.12 Issue 2. s.l.:s.n., pp. 45-52. PhilM, 2004. Singapore Identity. [Online] Available at: http://www.littlespeck.com/ThePast/CPast-identity-060128.htm Scowsill, D., 2012. Travel and Tourism Economic Impact 2012 Singapore, s.l.: s.n.