This business plan is about the footwear business. Bangladesh is a poor country but it has hues population and its economy is growing day by day. So it has a great business opportunity specially footwear business. Bangladesh has 150 million populations and every people use one or more pair of shoes. The main raw material of shoe is leather which is available in Bangladesh. There are many footwear brands in Bangladesh but among them only four or five brands are popular and others are generic brands. I will give at a cheaper rate than others and new design shoes. It will meet all ages demand. I will establish a factory firstly in Dhaka or nearby areas and other parts of the country later. I will buy leather from local vendors and where house it in my factory. Products will be sold to wholesalers and retailers from the factory. I will reach to my customers through advertising and other promotional activities like bill boards, personal selling, online marketing etc.
Company Overview
Introduction
The name of my footwear business is “Rex Shoes”
It is not currently operating but expecting to start operations within three years.
It will conduct operations in Dhaka city or nearby areas.
At first it will be a sole proprietorship.
Mission Statement
My vision is to become number one brand in Bangladesh.
Ensuring cheaper shoes for every people of Bangladesh.
I will focus on quality growth, superior customer experience and sustainable business practices.
Objectives
Establishing environment friendly venture.
Employ good number of employees
Optimize distribution points
Grow and diversify funding sources
Expand production in remote areas
Listing in share market
Product and Service
Features
My shoes will be comfortable to use.
New-design shoes.
There have some price ranges of product for different users and they will be updated day after day.
I will give one month replacement