Preview

Tourism in Sylhet

Powerful Essays
Open Document
Open Document
1913 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Tourism in Sylhet
Executive Summary

This business plan is about the footwear business. Bangladesh is a poor country but it has hues population and its economy is growing day by day. So it has a great business opportunity specially footwear business. Bangladesh has 150 million populations and every people use one or more pair of shoes. The main raw material of shoe is leather which is available in Bangladesh. There are many footwear brands in Bangladesh but among them only four or five brands are popular and others are generic brands. I will give at a cheaper rate than others and new design shoes. It will meet all ages demand. I will establish a factory firstly in Dhaka or nearby areas and other parts of the country later. I will buy leather from local vendors and where house it in my factory. Products will be sold to wholesalers and retailers from the factory. I will reach to my customers through advertising and other promotional activities like bill boards, personal selling, online marketing etc.

Company Overview

Introduction
The name of my footwear business is “Rex Shoes”
It is not currently operating but expecting to start operations within three years.
It will conduct operations in Dhaka city or nearby areas.
At first it will be a sole proprietorship.
Mission Statement
My vision is to become number one brand in Bangladesh.
Ensuring cheaper shoes for every people of Bangladesh.
I will focus on quality growth, superior customer experience and sustainable business practices.
Objectives
Establishing environment friendly venture.
Employ good number of employees
Optimize distribution points
Grow and diversify funding sources
Expand production in remote areas
Listing in share market

Product and Service

Features
My shoes will be comfortable to use.
New-design shoes.
There have some price ranges of product for different users and they will be updated day after day.
I will give one month replacement

You May Also Find These Documents Helpful

  • Powerful Essays

    Apollo Shoes Planning

    • 1932 Words
    • 8 Pages

    6. Discontinuation of Research and Development; replaced by personal gym to be used by corporate executives. GA-3.2…

    • 1932 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    The following paper is the last step in the final marketing plan for Team C’s newly created product for an existing company, which in this case is Nike Corporation. The team was required to compile the last four weeks of assignments in which the team discussed the different aspects of marketing a new product. In this final phase of the five week long assignment, the team was to combine their Strategy and Positioning and Product, Pricing, and Channels papers along with their promotional strategy for the new running shoe into a single Marketing Plan.…

    • 4965 Words
    • 20 Pages
    Powerful Essays
  • Satisfactory Essays

    Shoes for Moos

    • 402 Words
    • 2 Pages

    Based on both distribution channel options and mixes of promotion, it is not feasible to start the business. The market does not have much room for growth; it has shown that the number of farms is declining, and with there being a cheaper albeit less effective product most farmers have already made their own solutions, and for the price to make an economic profit, the cost-benefit of buying the new shoes would not be worth it. According to the break-even analysis, Jim should invest other places.…

    • 402 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Travel and Tourism

    • 1938 Words
    • 8 Pages

    Be able to select, cost and provide information for leisure holidays to meet the needs of customers…

    • 1938 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Travel and Tourism

    • 378 Words
    • 2 Pages

    Analyse the factors that contribute to an effective workplace, highlighting good practise from different travel and tourism organisations.…

    • 378 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Travel and Tourism

    • 2249 Words
    • 9 Pages

    Individual businesses must work in partnership with other organisations in order to be successful. Tourism is a very competitive and complex sector and many companies develop links with other businesses as a way of maximising profits. If for example Thomas cook didn’t work with other hotels, insurance companies, company picks up on arrival, Thomas cook wouldn’t make any profits, as customers wouldn’t want to book a holiday with a company who don’t take out insurance, which if an accident happened they would have thousands to pay with no compensation. Also if customers were to book with a company who didn’t book with certain hotels, you could end up anywhere without any information about it. Whereas if Thomas cook have interrelationships with hotels they are more likely to be safer and nicer hotels, meaning customers trust Thomas cook knowing the hotel is good one. This increases profit due to more repeat purchases.…

    • 2249 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing

    • 295 Words
    • 2 Pages

    The strategic implementation of Fresh Funky Feet will follow a cost leadership strategy, as we strive to gain significant market share in the North American and Asian Pacific regions. Our core strengths will be positioning our product differently than other competitors in the areas of production and cost. In the areas of manufacturing and human resources we plan to build and maintain steady growth as the company will spend significant resources in upgrading our production facilities and providing our staff with all the needed tools and knowledge to maximize efficiency at all level s of production. Although this will not be an easy task to achieve, we plan on reaching this goal by assessing all the risks that come with loans we take out, under and over production of products, and market demands. Unlike other company’s we plan on pursing steady growth and sustainability, therefore in the first few years our assets will be focused in the areas of plant upgrades, employee training and brand awareness/positioning. We strongly believe these factors are the key to our success and growth as a company. Furthermore the capital invested in production capabilities will allow us to later expand our product lines with new innovations and offer our customers a higher quality premium brand. The marketing plan of our company will focus on turning our current product into a cash cow, which will later fund other products and projects. In order to achieve this function the marketing of our current product will focus on the segments of both women and men between the ages of 14 to 35 who are active and enjoy quality footwear at a relatively low cost. Capturing a significant portion of this segment will greatly benefit our company due to this segments large disposable income…

    • 295 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    New Balance Company offer similar products in different versions according to the age and life-cycle segmentation. Under the same style shoes, New Balance may offer small size shoes for children, and offer bigger sizes shoes to adult men and women. Also, marketers will offer some shoes designed particularly for one specific segment of the age cycle, such as most mature clients look for comfortable; fairly price, classic styles, good quality shoes, so New Balance offer the classic style shoes to those kind of people. (Rooyen, 2009)…

    • 1471 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Footwear International

    • 1011 Words
    • 5 Pages

    Footwear Bangladesh found themselves with strengths. They were introducing over three hundred new products that were released annually. They were helping out the economic nature of Bangladesh by employing eighteen hundred people with Bangladeshi decent. Financially they were a medium contributor to the Footwear organization as they had yearly revenue of one million dollars. Overall, Footwear Bangladesh was looking into the right direction as they had room for potential growth in consumer education and competitive pressure.…

    • 1011 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    travel and tourism

    • 1552 Words
    • 5 Pages

    Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.…

    • 1552 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    One Page Business Plan

    • 577 Words
    • 3 Pages

    An alternative business concept would be to open stores. At first one store and then spread more stores if the company grows. Another alternative that reduces complexity would be that the material of the shoes (leather type) is already determined so that it can only be chosen between the color, size and the heel.…

    • 577 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Kinky Boots Essay

    • 490 Words
    • 2 Pages

    One night in London, Charlie sees Lola a drag-queen who wears shoes with high-heels broken because of her weight. Meeting Lola gives Charlie the idea of making high-heeled shoes for the niche market of cross-dressers. The firm enter in the phase of new product development, Charlie got the idea of creating new type of shoes that is the first phase called idea generation. Then, the second phase is the product concept and development screening, in this phase Charlie and Lola find the best way to create high-heel shoes with steel structure to support male’s weight. Immediately, workers get down to business, stitching, stamping and operating machinery, to get the factory back in the business of crafting quality shoes. Next, Charlie has to develop a marketing strategy, he has to analyze and segment the market and target the potential customers, which are the drag-queens. By offering one or more products to a single segment, he decides to develop a concentrated targeting strategy. Moreover, he has to positioning his product, he develop a marketing mix that provides a…

    • 490 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Travel and Tourism

    • 3125 Words
    • 13 Pages

    Organisations develop a lot of aims to help them achieve their goals and mission statement; some of the marketing aims that…

    • 3125 Words
    • 13 Pages
    Good Essays
  • Good Essays

    Travel and Tourism

    • 2126 Words
    • 9 Pages

    You will learn how to use reference materials so that you can locate key destinations, gateways and geographical features. You will study the factors that contribute to the appeal of destinations, including the natural appeal, the location and access and the attractions to be found in a destination.…

    • 2126 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    Bata Shoe Report

    • 7748 Words
    • 31 Pages

    Currently, Bata Bangladesh operates 2 manufacturing plant Tongi and Dhamrai, Bata Bangladesh is producing around 110,000 pairs of shoes daily. It has a modern tannery with the latest technological facilities to process 5 million square feet of leather yearly. The Tannery is equipped with a high-tech effluent treatment plant ensuring a pollution free environment for both workers and locality where we operate. Bata Bangladesh sells all kinds of footwear which are classified in alignment with market sectors as follows:…

    • 7748 Words
    • 31 Pages
    Powerful Essays