Tourism on Malacca

Tourism on Malacca, Malaysia

TABLE OF CONTENT Page

1.0 Executive Summary
2.0 Situation Analysis 1 2.1 Market Summary 2 2.2 Strength, Weaknesses, Opportunities and Threat Analysis 3 2.3 Competition 4 2.4 Product Offerings 5 2.5 Distribution 6
3.0 Marketing Strategy 7 3.1 Objective 8 3.2 Target Markets and Segmentation 9 3.3 Positioning 10 3.4 Marketing Mix 11
4.0 Recommendation and Implementation 12

1.0 Executive Summary

2.0 Situation Analysis

2.1 Market Summary

This part is study about the SWOT analysis, competition, product offering and distribution. The SWOT analysis is divided into four parts which are strength, weaknesses, opportunities and threat. The strength of tourism in Malacca are World Heritage Tours, cultural diversity and multiculturalism, transportation, accommodation, entertainment places and weather. The weaknesses of tourism in Malacca are poor transportation system and poor road infrastructure. The opportunities are Malacca International Airport, improved road infrastructure, new market and transportation system. The threats are environmental degradation, regional safety, Bangkok from Thailand, and Bali from Indonesia.

The next is about some competitions between Malaysia and other countries. From this study

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