To our beloved instructor Ms. Ingrid Uy, thank you for imparting your knowledge and skills to make us future tourism planners. We would like also to extend our deep gratitude to Mr. and Mrs. Cuares for the support and the encouragement to make Star Beach Resort one of the best destination in the municipality of Lilo-an. To my fellow classmates, good job to all of us, we make it guys! We can’t do it without our unity and cooperation.
“GOD BLESS TO ALL OF US”.
Proponents:
Florentino Ello
Roxanne O. Napallacan
Eugenio Tahil Jr.
Lovely Jellygif P. Omoso
Unit 1 TOURISM PLANNING PAGES Chapter I BACKGROUND ANALYSIS………………………………...… 4 – 6 A. Situational Analysis B. Tourism Resource Component B - 1: Natural Features B - 2: Historical and Cultural Features B - 3: Tourist Operation and Facilities
B - 4: Hospitality Services B – 5: Human Resource
B – 6: General Socio – Economic
B – 7: Present Land Uses
B – 8: Description of Existing Tourism Demand in the Destination
B – 9: Major Strengths, Weaknesses and Issues
Chapter II DETAILED RESEARCH ANALYSIS…………………………….7 – 8
A. Resource Analysis B. Competitive Analysis C. Market Analysis D. Activity Analysis
Chapter III SYNTHESIS PHASE……………………………………………….. 8 – 9
A. Tourism Development B. Tourism Marketing C. Tourism Industry Organization D. Tourism Awareness
Chapter IV GOAL SETTING……………………………………………………10 – 11
Chapter V