1.1 Defining Tourism
If we consider about tourism, we think mostly of people visiting a place for having a leisure time, learning about different cultures, visiting relatives or friends and participating in some business activities or keeping a further study.
For further considering, Tourism is a multidimensional and multifaceted activity which touches many lives and different economic activities for recreational, leisure or business purposes. It is the sum of the phenomena and relationship arising from the interaction among individuals, businesses, organizations and places, in the process of attracting, transporting, hosting and managing these tourists and other visitors (Cooper, et al. 2008).
1.2 Defining tourism destination
Tourists prepare travels with different purposes and expectations which contribute to different destinations. A tourism destination, which involves tourism products such as attractions, tourist resources and support services, is a certain place in which a tourist spends at least one overnight (UNWTO. 2007).
1.3 Ever increasing number of tourists
More and more tourists have enormous consuming power to pursue higher level of living quality. Perhaps getting tired of visiting scenic spots at home, an increasing number of them choose travelling abroad to enjoy a different experience.
According to the report of UNWTO World Tourism Barometer (2012), about 116 countries reported the results of international tourist arrivals for more than 6 months in 2012. It has been evaluated that the global destinations recorded 467 million international tourists in the first half of 2012, which is 22 million more (+5%) than 455 million during the same period in 2011.
International Tourist Arrivals, monthly evolution World (million) [pic] Source: World Tourism Organization (UNWTO) ©
1.4 What to do
The purpose of the report, as the