Tourism Recession
I.J.E.M.S., VOL.2(2) 2011: 71-80
ISSN 2229 -600X
IMPACT OF RECESSION ON TOURISM INDUSTRY
Sherwood College of Professional Management,Lucknow ABSTRACT Tourism industry has contributed enormously in the flourishing graph of India 's economy by attracting a huge number of both foreign and domestic tourists travelling for professional as well as holiday purpose. Terror threat, swine flu scare and hike in air fares and above all the great economic depression hit the tourism sector hard in 2009 with number of foreigners visiting the country dropping by over six per cent. Foreign tourist arrivals continued to dip despite the Visit India 2009 scheme launched by the government offering several concessions to woo tourists. This paper focusses on the impact of global economic meltdown on Tourism industry in India as a whole with the case study of Lucknow city. Tour operators, Hoteliers, and other government officials of tourism were interviewed and make out the problems and propects of tourism industry. It also helps to analyse the remedial measures which could be taken at the time of reecssion.
Key words: Recession, Tourism, Medical Tourism, Economy, Rail Tourism
Vandana Nigam & Surabhi Srivastava
INTRODUCTION Tourism, nowadays is one of the most popular way of spending free time. It is higly developed in almost all countries, mainly because of material profits it brings. But unfortunately, there is the other side of the coin too, especially if it comes about foreign tourism. From educational point of view, travelling lets people to see world, other peoples, culture and traditions. It is said, that “travelling broadens” and most people consider, it does. At the same time, tourists who has not wide knowledge about World, can “see the grass greener on the other side of the fence”. It causes danger of discontent with country that person live in, what entail complaints and dissatisfaction. Also economical aspect plays huge role in domestic market economy. Lot of
ISSN 2229 -600X
IMPACT OF RECESSION ON TOURISM INDUSTRY
Sherwood College of Professional Management,Lucknow ABSTRACT Tourism industry has contributed enormously in the flourishing graph of India 's economy by attracting a huge number of both foreign and domestic tourists travelling for professional as well as holiday purpose. Terror threat, swine flu scare and hike in air fares and above all the great economic depression hit the tourism sector hard in 2009 with number of foreigners visiting the country dropping by over six per cent. Foreign tourist arrivals continued to dip despite the Visit India 2009 scheme launched by the government offering several concessions to woo tourists. This paper focusses on the impact of global economic meltdown on Tourism industry in India as a whole with the case study of Lucknow city. Tour operators, Hoteliers, and other government officials of tourism were interviewed and make out the problems and propects of tourism industry. It also helps to analyse the remedial measures which could be taken at the time of reecssion.
Key words: Recession, Tourism, Medical Tourism, Economy, Rail Tourism
Vandana Nigam & Surabhi Srivastava
INTRODUCTION Tourism, nowadays is one of the most popular way of spending free time. It is higly developed in almost all countries, mainly because of material profits it brings. But unfortunately, there is the other side of the coin too, especially if it comes about foreign tourism. From educational point of view, travelling lets people to see world, other peoples, culture and traditions. It is said, that “travelling broadens” and most people consider, it does. At the same time, tourists who has not wide knowledge about World, can “see the grass greener on the other side of the fence”. It causes danger of discontent with country that person live in, what entail complaints and dissatisfaction. Also economical aspect plays huge role in domestic market economy. Lot of
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