Tourism Situation Analysis United Kingdom
Tourism Situation Analysis United Kingdom
Module: Tourism
The UK saw a boom year In its tourism industry during 2013 spurred on by the Queen’s Jubilee along with the 2012 Olympics And Paralympics. Due to tourism spending increased by 6.0% with an increase of 173.000 jobs contrary to the cuts put in place by government and others in the world tourism has been resilient and growing . Tourism does account for a major part of the economy with 3.1m jobs in 2013 and 9.6% of all jobs in the UK and a contribution to the GDP of the country of £126.9 billion accounting for 9.0% of UK GDP in 2013. Sales have been spurred on by overseas visitors with exports of £24bn ( tourist products , services ,ect) and a further £6.7 billion in tax revenue . (Deloitte, Oxford Economics,2013).
Further potential growth by 2025 with an increase in international demand by +6.1% and an outbound demand of +1.5% with a domestic demand as well of +3.0%. A potential growth of 630,000 tourism jobs and an increase to the GDP of UK of 9.9% (Deloitte, Oxford Economics,2013).
Tourism Products In the UK
Product Areas that are currently in place
Food and Drink
Whisky Tourism is an early initiative in Scotland through Whisky bars and Whisky Embassies to promote Whisky together with the tourism industry as a drive to promote the UK and Scotland and to bring more tourism revenue and as a result an increase in number of whisky consumers (Jura ,2008).
This has been obtained in the last phase of 2007-2010 which not only promoted Scotland throught Whisky embassies but also blending these with golf courses . The promotion was done through Whisky Bars, Embassies , Ambassadors . It has achieved 770 participants in Whisky training schools held in Scotland since 2003, whisky embassy’s with 88 business thought Scotland and 16 Whisky bars in Edinburgh and Glasgow . Promotion of the Scottish coasts through Whisky Coast that marketed 16 distilleries through tour
Module: Tourism
The UK saw a boom year In its tourism industry during 2013 spurred on by the Queen’s Jubilee along with the 2012 Olympics And Paralympics. Due to tourism spending increased by 6.0% with an increase of 173.000 jobs contrary to the cuts put in place by government and others in the world tourism has been resilient and growing . Tourism does account for a major part of the economy with 3.1m jobs in 2013 and 9.6% of all jobs in the UK and a contribution to the GDP of the country of £126.9 billion accounting for 9.0% of UK GDP in 2013. Sales have been spurred on by overseas visitors with exports of £24bn ( tourist products , services ,ect) and a further £6.7 billion in tax revenue . (Deloitte, Oxford Economics,2013).
Further potential growth by 2025 with an increase in international demand by +6.1% and an outbound demand of +1.5% with a domestic demand as well of +3.0%. A potential growth of 630,000 tourism jobs and an increase to the GDP of UK of 9.9% (Deloitte, Oxford Economics,2013).
Tourism Products In the UK
Product Areas that are currently in place
Food and Drink
Whisky Tourism is an early initiative in Scotland through Whisky bars and Whisky Embassies to promote Whisky together with the tourism industry as a drive to promote the UK and Scotland and to bring more tourism revenue and as a result an increase in number of whisky consumers (Jura ,2008).
This has been obtained in the last phase of 2007-2010 which not only promoted Scotland throught Whisky embassies but also blending these with golf courses . The promotion was done through Whisky Bars, Embassies , Ambassadors . It has achieved 770 participants in Whisky training schools held in Scotland since 2003, whisky embassy’s with 88 business thought Scotland and 16 Whisky bars in Edinburgh and Glasgow . Promotion of the Scottish coasts through Whisky Coast that marketed 16 distilleries through tour
References: Deloitte,Oxford Economics. (2013). Tourism jobs and growth, The economic contribution of the tourism economy in the UK. Available: http://www.visitbritain.org/Images/Final%20proof%2015%20Nov_tcm29-39296.pdf. Last accessed 5th Jan 2014. VisitBritain. (2014). Culture and Heritage. Available: http://www.visitbritain.org/insightsandstatistics/topics/cultureheritage/importancech.aspx Last accessed 5th Jan 2014. VisitBritain. (2010). Culture and Heritage. Available: http://www.visitbritain.org/Images/Culture%20&%20Heritage%20Topic%20Profile%20Full_tcm29-14711.pdf. Last accessed 5th Jan 2014. VisitBritain. (2013). Inbound Tourism Trends . Available: http://www.visitbritain.org/Images/ITTQ%20oct13_tcm29-38991.pdf. Last accessed 5th Jan 2014. Jura Consultants. (2008). TOURISM PRODUCT DEVELOPMENT - EVALUATION. Available: https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CC8QFjAA&url=http%3A%2F%2Fwww.evaluationsonline.org.uk%2Fevaluations%2FDocuments.do%3Faction%3Ddownload%26id%3D392%26ui%3. Last accessed 5th Jan 2014. Tourism Economics . (2012). International demand for British tourism: Alternative outlooks . Available: http://www.visitbritain.org/Images/VisitBritain%20TE%20Scenarios%20v2_tcm29-35120.pdf. Last accessed 5th Jan 2014. VisitBritain. (2010). Overseas Visitors to Britain Understanding Trends, Attitudes and Characteristics. Available: http://www.visitbritain.org/Images/Overseas%20Visitors%20to%20Britain_tcm29-14708.pdf. Last accessed 5th Jan 2014. VisitEngland. (2013). Understanding Visitor Satisfaction 2012-13. Available: http://www.visitengland.org/Images/VE%20Visitor%20Satisfaction%20Deep%20Dive%202012-13%20FV_V2_tcm30-38999.pdf. Last accessed 5th Jan 2014.